Having a content strategy is a very important part of any marketing plan. People are likely to completely ignore you if all you do is advertise and promote yourself. What’s in it for them? By providing valuable and interesting content (media), you’re giving people a reason to check out what you do. Think you can’t produce media that’s interesting? Well even a yarn company has had success…. [Read more…] about Media as Marketing
Social Networks
Social Media in 15 Minutes Per Day
Social media really is most effective when you put together a strategy, have a plan for implementation and can devote at least an hour per day to engagement and content production. The reality is, most small businesses just can’t find an hour per day (sometimes even per week). While it may not be the most effective way to use social media, just 15 minutes per day can gain you some benefits. Here’s how: [Read more…] about Social Media in 15 Minutes Per Day
Re-Review: Actionly for Social Media Monitoring & Measurement
Last week I reviewed the free trial version of Actionly, which provides social media monitoring and measurement. The free trial version is limited to only providing results for one keyword search and only connecting to your Twitter account. When they read my review, Actionly gave me access to all the features so I could see what was available to a paying user. After letting it chug on a week’s worth of results, here are my thoughts…. [Read more…] about Re-Review: Actionly for Social Media Monitoring & Measurement