Just like Metrics and KPIs, Conversion is another measurement term which is often mis-used (thanks to Jim Suchara for the suggestion). A conversion happens when someone completes an action you want them to take — purchases from you, signs up for a newsletter, registers for a webinar, etc. So, just like KPIs (key performance indicators) measuring conversions requires first understanding exactly what it is you want people to do — what are your business goals and objectives?
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Social Networks
The Wrong Way to Social Network
Social networking (using the social web) is about connecting with people — asking questions, having conversations — basically the same things you would do if you were talking in-person. Yet many companies still treat social media like traditional media — as a way to distribute marketing and advertising messages. While social media does provide a cost-effective way to reach a targeted audience for marketing, the real opportunity is in making personal and human connections with that audience. Here are some of the most commonly repeated mistakes I see when it comes to social networking and using the social web:
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What is #140conf Detroit?
If you’re in the Detroit area, you may have heard some mentions about the 140conf coming here in October. Dave Murray explains a bit more about what it is in this video. And you can get additional information, as it becomes available, on the Detroit 140conf website.