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Social Networks

Sarah Worsham / Apr 23, 2010

Measuring Social Media Success

We had a free webinar this week on measuring social media success – what that means, requirements for measuring, why you should measure, and some techniques for measurement.  My slides from the presentation are below.  We’ll work on getting a recording available soon.  We’ll also rerun this webinar sometime in May, in case you missed it.  If you have any questions, please let us know!

Measuring Social Media Success

View more presentations from Sazbean Consulting.

Sarah Worsham / Apr 22, 2010

Using Twitter to Save Your Customer Service

Monitoring Twitter can save an otherwise negative customer service experience.

Recently I tried a 30 day trial of DimDim (webinar & conferencing software).  During the 30 days, I was able to run through a webinar and was reasonably happy with the results, but a few people had technical problems that I had questions about.  As the trial expired, I received several emails from a couple of people from the company reminding me to upgrade and asking if I had any questions.  Sounds just fine right?  Except I emailed a couple of them my questions and they never answered.
[Read more…] about Using Twitter to Save Your Customer Service

Sarah Worsham / Apr 13, 2010

Is it Possible to Write Good Titles for People, Search Engines & Social Networks?

Titles are the first thing many readers see of your blog posts, videos or other content.  They’re used for search engine optimization (SEO), show up in search results, and are the only thing visible on many social networks and content sharing sites.  So how should you write your titles? For people? For search engines? Or for Social Networks? Is it possible to write a good title for all of them?
[Read more…] about Is it Possible to Write Good Titles for People, Search Engines & Social Networks?

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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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