Software Development Management
There’s been a lot of talk lately about whether companies should advertise using Facebook ads or Google ads. I think that, as with any marketing or advertising decision, it depends. It depends on who you’re trying to reach with what message and what marketing objective.
[Read more…] about Facebook or Google ads? It really depends…
I met with a potential client yesterday and she said she’s had a lot of luck in using Facebook to get new business. She understood the concepts of friends, fans, and joining groups to communicate and connect with people. But Twitter was a mystery for her. She set up a Twitter account, but doesn’t know how to use it to gain new business. She knew it could be used for business because a family member had success using it to build his business. So how is Twitter Different than Facebook?
[Read more…] about Ask Sazbean: How is Twitter Different Than Facebook?
A lot of people (and companies) get caught up in the need for numbers with social media, as if they need to prove that communicating and connecting with people is a worthwhile activity. This drive for numbers creates social media statistics like number of followers, number of friends, pageviews, post-to-comment ratios, etc. (the list goes on and on). All these numbers do have a purpose, but many forget what they’re trying to measure.
[Read more…] about Linking Social Media Statistics to Business Metrics