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Social Networks

Sarah Worsham / Mar 16, 2009

Connect With Nearby Customers with Nearby Tweets

nearbytweetsEver want to connect with people nearby that may be potential customers (or actual customers)? What about running promotions or events by using Twitter? Nearby Tweets give you a list of both nearby people on Twitter and what they’re saying.  You can easily change the location and search radius if you’re interested in what’s going on in another location, which would be a great way to monitor conferences and events. Possibly the best feature is the ability to search for a keyword in a specific location. Using this feature, you could monitor what was being said about your company or product at a specific location.  If you present at events or conferences, this would be an easy way to get instant feedback.

Nearby Tweets is easy to use and very intuitive.  When you go to the site it already has a pretty good idea of where you are, but you can easily put in a specific address, radius and keywords.  Just hold your mouse over the change location/add keywords button and an interface slides out where you can make changes and update the page.  To help you understand how to use Nearby Tweets, they have pages for both personal and businesss uses.  If you come up with a use not on the page, I’m sure Brian Cray would love to hear it.

Technorati tags: twitter, social media, social networking, business, marketing, nearby tweets

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Sarah Worsham / Mar 5, 2009

Twitter Tip – Automate Tweets with Twitterfeed

twitterfeedThe point of Twitter is to have a conversation, but it also nice to send out useful information to your followers – perhaps links of interest or a link when you post to your blog. Twitterfeed allows you to use RSS feeds to automatically send links to your Twitter account.  Just add the RSS feed from your blog to Twitterfeed and you will automatically tweet the blog title with a link whenever you add a new post.

Once you have an account you can add any RSS feed and tell Twitterfeed how often you want it to post items from your feed (every 30m, every hour, etc) and how many items to post (1-5).  Twitterfeed will only post new items, so don’t worry about posting redundant content.  Once you add a feed it may take a few minutes for Twitterfeed to pick it up.

Twitterfeed can also be used to post directly to identi.ca and custom laconica installations. Using Twitterfeed in conjunction with Ping.fm or HelloTxt you can also post to any sites those services support.

Here at Sazbean, we use Twitterfeed to automatically tweet our blog posts and links we add to delicious.

If you use Twitterfeed, we’d love to hear how in the comments.

Technorati tags: twitter, twitterfeed, content strategy, business, social media, marketing, strategy

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Sarah Worsham / Jan 23, 2009

Think of Social Media as a Great Party

partytanakawhoEver been to a great party?  (I hope so, if not – find one soon!)  What made the party great?  Good food?  Good music? Probably the most important part of a good party is good people.  People who you like and feel comfortable with make it easy to have a good time.  Think of social media like a good party.

You arrive at the party.

Do you just start shouting at people? I hope not.  You probably scan the room to see who is there and what they’re doing.  You may start mingling and greeting people, listening to what people are saying in smaller conversations.

You find some interesting people.

You listen to the conversations and introduce yourself when they look up at you.  You continue to listen, but speak up occasionally with good points that add to the overall conversation.  You learn more about the people who are around you.

You start to dance.

The music gets a bit louder and people are starting to hit the dance floor.  You grab a drink and dance with the people you’ve met.  Everyone is having a great time.

Someone special catches your eye.

From across the room you notice someone really special who is looking directly at you.  You make your way across the room and start up an engaging conversation that makes the time seem to fly.

You have a great time.

Social media is about being social.  Meet new people, learn what they do and have engaging conversations.  The more people you meet, the more great conversations you will have, and the more likely you will find business leads.  Remember to have a great time!

(photo by tanakawho @ Flickr CC)

Technorati Tags: social media, social networks, social media strategy, internet marketing, internet strategy business

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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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