Software Development Management
Google Glass has a problem. They’re really not cool to wear. They also don’t really do anything your phone can’t already do (better). In order to be successful, Google Glass needs to find a way to either be cool or useful — either by their own efforts or encouraging third parties. [Read more…] about Google Glass Needs to Find a Way to Be Cool or Useful
Have you ever given away your name and address (and sometimes phone number) in exchange for being able to download an ebook for free? The answer is probably yes. The exchange of contact information for information we deem valuable is almost a no-brainer (at least until we wonder why we’re suddenly getting more spam email). eBooks, when done properly, can be a great incentive for lead generation. [Read more…] about Using eBooks as a Lead Generation Incentive
There is a great article over at The Moz Blog on How to Track the Online ROI of Offline Advertising. Geoff Kenyon mentions some effective measurement tactics, including unique URLs and setting up redirects and campaign parameters in Google Analytics. These tactics are actually extremely helpful for measuring the ROI of online advertising as well. I would add a few more tactics, that can be useful for the measurement of ROI in both offline and online advertising… [Read more…] about Understanding the Online ROI of Offline and Online Advertising