We live in a very connected world. Not only can you send messages around the world in a matter of milliseconds, you can automatically update exactly where you are to your social network. We share a lot of data and information about ourselves. Sharing helps build relationships, but how much sharing is too much?
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News & Notes
Consumer Preferences Can Put You Out of Business
I’ve been in Germany this week studying the European business environment at the WHU. In studying Germany in particular, we discussed an interesting insight. While cultural differences in other parts of the world are expected, fundamental differences in how consumers consume is sometimes overlooked. Beyond just consumer preferences, the way people purchase products here is very different than in the US or other parts of Europe.
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Cultivating Relationships with the Influencers in Your Network
Influencers are people in your network who are really interested in what you do. They amplify your message by passing it on through retweets, comments, and sharing, increasing the number of people you reach. Influencers are important both offline and online for expanding your potential business opportunities.
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