One of the nice things about traveling to new places, other than seeing new things, is the opportunity to get a different perspective. Everyone does things just a little bit differently. Seeing how others approach even the most basic things, can give you some insights on new ways to approach work, leisure, problems, life, etc. Getting out of your comfort zone expands the mind and stimulates thoughts and ideas. Spending two weeks in Germany has certainly given me a taste of how life can be approached from a slightly different angle.
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News & Notes
Social Media in Germany
I’m in Germany for three weeks studying “The Changing Business Environment in Europe” at the WHU – along with some site-seeing. While I haven’t been able to make it all around the country, many of the people I have spoken with have very similar social media habits as the people I know in the U.S. Obviously there are differences in regions, demographics and cultures in terms of social media use. Generally, most people are on Facebook, but very few know what to do with Twitter.
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Do You Have a Social Media Candy Bowl?
This is a guest post by David Murray, a marketing and digital communications strategist (and all around cool guy).
A few weeks ago I was having a conversation with Lisa Kuelian and Ani Gharibian from LA Productions, an event planning company, about taking the first steps into the social web.
Like many companies out there, they were very interested in learning more about social media and how it would relate to their current marketing practices, but weren’t 100% sure how to go about taking the first steps.
One of the best ways to help explain how social media works, is to relate it to our offline world. Forget for a moment that computers, cell phone, iPads ever existed. What did people do before these inventions of modern convention interrupted our space? We talked. We talked around the TV, barbershop, the water cooler, the candy bowl… candy bowl?? Hmmm..
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