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Sarah Worsham / Feb 23, 2010

Top Internet Strategy, Marketing & Technology Links – Feb 23, 2010

fleur120

If you are a small business owner like me, then you are no stranger to the fact that learning how to master Twitter can seem a little bit like wrestling a hungry alligator. Meaning, there is a steep learning curve and if you mess up it can be deadly. Figuratively speaking, of course! After using Twitter for the past couple of years, and following a lot of trial and error, below are ten ways that I think you can begin to use Twitter to drive more traffic to your small business blog. – Top Ten Ways to Drive Traffic to Your Small Business Blog Using Twitter (ProBlogger)

The first 3 ways are something every business should do – change the default icon, fill in the profile and show up!  If you want people to interact and follow you, you need to look professional and you need to have something worth saying.  Don’t spam people with marketing crap.  Have conversations, provide useful information, and occasionally it’s ok to mention your stuff (nicely).  Don’t try to be someone you’re not – people can smell a rotten fish from miles away.

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Sarah Worsham / Feb 22, 2010

7 Basic Twitter Statistics

You’ve got a Twitter account and you’re tweeting and retweeting like a maniac.  How can you measure how well you’re doing?  Well first of all, what’s your goal for using Twitter? Increase sales? Collect leads? Knowing your goal is the first step for figuring out what you need to measure.  Once you have that, here are some basic measurements you may want to use to see how well you’re doing:
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Sarah Worsham / Feb 22, 2010

Top Internet Strategy, Marketing & Technology Links – Feb 22, 2010

fleur120

This is one of the most common questions small business owners and new bloggers ask. Blogging is uncharted territory. What should I write about? How often do I need to write? How long should a blog post be? Good questions all, but I’m focusing on the last one in this post.  – How Long Should a Blog Post Be? (Small Business Search Marketing)

I agree with Matt – blog posts should be as short or long as they need to be.  Maybe that’s not a straight enough answer for some, but a blog post should be long enough to explain whatever it is you’re posting about.  You shouldn’t get overly concerned about how long it needs to be for SEO – remember, you’re writing for people (who buy your products) not for computers.  I do think that longer posts should be broken into sections with subheadings and some pictures, which makes them easier to read and scan for information.

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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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