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Sarah Worsham / Feb 8, 2010

Top Internet Strategy, Marketing & Technology Links – Feb 8, 2010

fleur120

My 3-minute reaction is that I like it.  If over the course of the next 24-hours that opinion changes I will let you know!  The main change is to the top and side navigation; specifically, it is easier to find the items you use most: messages, new requests, notifications, etc. – New Facebook Look … Again (Socialnomics)

Improving a design means making changes.  I’m not sure why people are surprised that Facebook makes changes to their design.  If they didn’t, they’d stagnate and eventually go out of business. My question is whether design changes are being made to improve usability for the users or in order to make room for new lines of revenue.  Both are important to a business, but hopefully the user’s best interest are top of mind.

[Read more…] about Top Internet Strategy, Marketing & Technology Links – Feb 8, 2010

Guest Post / Feb 5, 2010

5 tips for success with Local Listings

This is a guest post by Emily Thompson, Online Marketing Coordinator for Kutenda.

Local search has quickly become one of the most cost-effective opportunities for businesses to connect with local prospects. Not only are you getting found by locals searching for YOUR products or services, but statistics show nearly 82 percent of local searches online result in further action: a phone call, site view, in store visit or immediate purchase.* (Source: TMP/comScore, October 2008)

Wondering how to tackle Local Search for your business?

[Read more…] about 5 tips for success with Local Listings

Sarah Worsham / Feb 5, 2010

Top Internet Strategy, Marketing & Technology Links – Feb 5, 2010

fleur120

Using information to make design decisions is something that should be practiced more in the web design community. In this case, a little data has provided a significant argument against a common blog design practice. What else could we be doing wrong or could we improve? – The more I know, the less I need: Thoughts on web design (Brian Cray)

Brian has been iteratively redesigning his blog/website for the past few months – trying something out and then taking a look at the data to see how it’s working.  His current design is very clean (and I have a todo list to clean up my own) – very usable (and maybe a slight bit boring).
I think usability is very important to design – but it needs to also be balanced with what looks good.  What the eye finds appealing isn’t always the same as what is easiest to use, but eye appeal has a lot to do with how we “feel” about a site and that can play a powerful part in reuse/repurchase/revisit/etc.  In Brian’s blog, I really like his layout on his portfolio page – because the images on the right really look nice with the text on the left.  On the other pages, the text doesn’t feel like it takes up enough of the page (although I wouldn’t want it to take up the whole thing either) – and the small width means more scrolling for reading.  That said, this is a great experiment, I’ve learned some things from Brian’s findings and I applaud Brian for working towards improved usability.

[Read more…] about Top Internet Strategy, Marketing & Technology Links – Feb 5, 2010

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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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