Software Development Management
WordStream, a provider of keyword tools for PPC (pay-per-click) and SEO (search engine optimization), released two new free keyword tools today: Keyword Grouper & Keyword Niche Finder. WordStream also provides more advanced, paid keyword tools and PPC management tools, in addition to their Free Keyword tool. Let’s take a look at the two new tools…
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[Read more…] about Internet Strategy, Marketing & Technology Links – Dec 16, 2009
Twitter’s 140 character limit brought URL shorteners (like bit.ly, ow,ly, etc.) into the limelight. Now, URL shorteners are commonplace – many services and applications embed their functionality (TweetDeck, for example), and even Google & Facebook have come out with their own shorteners (goo.gl and fb.me). A lot of websites and analytics programs rely on variables included in the URL to know more information about where a person came from (what site referred them). When an URL is shortened and then shared across social media sites, does that mess up the statistics? Does Google Analytics, for example, know where someone came from when a URL which includes extra information is shared on Twitter?
[Read more…] about Are URL Shorteners & Social Media Sharing Messing Up Statistics?