So many of us are so busy running our businesses that we forget exactly who we are – what our company stands for and what we provide to our customers. This can lead to some huge business problems, such as branding and reputation problems, as well as not understanding where to spend money to reach our actual customers. Taking a few minutes to think about who you are – in terms of what your customer thinks, can really help you target the right audience with the correct message, saving you both time and money in the process.
News & Notes
Internet Marketing, Strategy & Technology Links – August 3, 2009
- Is Digg Losing Traction? (The Bivings Report)
- The Productivity Myth: Step Away From the Twitter – Get Back to Work (O’Reilly Radar)
- The Truth About Search Engine Optimization by Rebecca Lieb (Web Analytics World)
- 20 + mind-blowing social media statistics (Econsultancy)
- The Problem Of Promoting You, Your Cause, Your Business With Social Media (Social Media Explorer)
- Online lead generation still growing but becoming more competitive (Econsultancy)
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What's In It For Me?
“Our Mission is to provide valuable information… blah blah blah” Who Cares? You know what customers care about? Themselves. They don’t care what services you provide or how often you win awards. They only care about what’s in it for them. – What’s In It For Me? Sarah Worsham – Insights Group
Blogging over at Insights Group today, I talk about how to talk to customers so they’ll listen. What’s In It For Me?
(photo by Samael Trip @ Flickr CC)