I was talking to a colleague the other day and she said she had a web developer tell her client that blogging wasn’t important for a business. Shocking. Blogging is one of the easiest ways to have constantly updated content on your website. It’s a way to show off your expertise, have an opinion, and get noticed. I think blogging is extremely important for businesses, here’s why:
News & Notes
Internet Marketing, Strategy & Technology Links – July 2, 2009
- Venture-Backed Liquidity Going Down, Down, Down (TechCrunch)
- Big Websites Start Running Bigger Display Ads. Big Mistake. (TechCrunch)
- The Abstraction Of Facebook Pages As An Embeddable Product And The Community Platform API (All Facebook)
- HOW TO: Use Wikis for Business Projects (Mashable)
- The benefits (and challenges) of user-generated news (Putting People First)
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What Your Website Visitors Initially See – The 5 Second Glimpse Test
The first time visitors come to a site they usually spend less than 5 seconds figuring out if they’re in the right place. Right place being, of course, where they can get whatever information it is that they’re looking for. During those 5 seconds you need to communicate what your site is about, what information you have to offer, and how they’ll be able to navigate the site, so it touches on design, usability, content and marketing…
What do visitors see during those 5 seconds? Try The 5 Second Glimpse Test:
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