I was talking to a colleague the other day and she said she had a web developer tell her client that blogging wasn’t important for a business. Shocking. Blogging is one of the easiest ways to have constantly updated content on your website. It’s a way to show off your expertise, have an opinion, and get noticed. I think blogging is extremely important for businesses, here’s why:
Content is King
Visitors come to your site to find some type of information. The more information you have on your site, the more people will come to your site to get that information. Getting people to visit a website is half the battle. Once you have them there, you have the opportunity to market your other products and services.
People Are Selfish
Sure you have an awesome product, but no one really likes to be advertised or marketed to. Everyone wants to know what’s in it for them. By blogging, you can provide content and information that your customers and potential customers find valuable. They’re more likely to listen to what else you have to say (about your products).
Sites Need to Be Updated
No one is going to come back to a site that doesn’t look like it’s been updated in 22342 years. Blogging gives you a quick and easy way to constantly update your site.
People want to do business with someone they trust. Blogging gives you the opportunity to give a lot of information away for free, which builds the reputation that you care about your customers.
Show Some Personality
People also want to do business with other people. They want to understand what your company stands for and what the people who work there are like (which goes a long way towards building trust). Blogging allows you to write a bit more informally, have some opinions, and show off your personality.
Be An Expert
If you’re in business, you’re probably an expert at something. You have a lot of valuable information stowed into your head. Blogging gives you the opportunity to show off your expertise while offering something of value to your customers. People want to deal with someone who knows what they’re doing.
Listen & Connect
Probably most importantly, blogging gives you the opportunity to connect directly with your customers, potential customers and other industry colleagues. You’ll get some great information about what other people think that you can use to improve your own business.
Cost Effective & Easy
While blogging does take some time and patience (results don’t happen overnight), it’s a relatively cost-effective way of getting your message across. Blogging software makes it easy to startup a blog in just few minutes.
What are you waiting for?
- Do You Have A Blogging Strategy?
- An Example Content Strategy for Business
- 11 Tips for Getting Readers for Your Business Blog
- Business Blogging – What to Write
- B2B Blogging
(photo by dbdbrobat @ Flickr CC)