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Sarah Worsham / Jun 19, 2009

Internet Marketing, Strategy & Technology Links – June 19, 2009

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  • The 10 Online Ad Formats People Hate Most (Silicon Alley Insider)
  • In social media, aspire to be reactive (Search Engine Guide)
  • Bing Is Still Drawing Crowds, Search Share Jumps To 12 Percent (TechCrunch)
  • Twitterfeed Gets An Overhaul, Adds Analytics (TechCrunch)
  • Amazon Associates To Pull Out Of North Carolina Due To “Unconstitutional Tax Collection Scheme” (TechCrunch)
  • Bing vs. Google — One Anecdote (The Bivings Report)
  • Buyers Say Advertisers at an Impasse With TV Networks (Advertising Age)
  • Reconsideration requests: Now with notifications (Google Webmaster Central)
  • Google to Bing: We’re a Decision Engine Too! (Mashable)
  • AdSense Introduces Font Size Choice for Publishers (ProBlogger)
  • AdWhirl Gets $1M to Better Enable iPhone Applications (The Social Times)
  • Tinker Becomes A More Powerful Twitter Trends Discovery Engine (TechCrunch)
  • How Clouds Can Complement Consolidation (GigaOM)
  • Revisiting Themed Links (SEOmoz)
  • Small Publishers Converge on Washington for IAB Long Tail Alliance Fly-In (Ad Operations Online)
  • The Fastest Way to Update Twitter and Facebook From Your iPhone (Mashable)
  • TNS Media Intelligence Reports U.S. Advertising Expenditures Declined 14.2% in First Quarter 2009 (Ad Operations Online)
  • Circles of Convenience (Seth Godin)
  • Top 10 Current Events & News Online Destinations – May 2009 (Marketing Charts)
  • Has the Great Online Ad Comeback Already Stalled? [MediaMemo] (All Things Digital)
  • Here Comes The iPhone 3G S (TechCrunch)
  • The Yahoo Annual Meeting Circus Rolls Back Into Town Next Week: Send in the Clowns? [BoomTown] (All Things Digital)
  • NASA To Fire a Rocket Into the Moon: Follow it on Twitter and Facebook (Mashable)
  • In Germany, Google Will Erase Street View Data on Request (Mashable)
  • Go Blog Yourself Step 4: Reveal the Goods (Search Engine Guide)

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Sarah Worsham / Jun 18, 2009

Thoughts on The National Summit #tns09

nationalsummitAs mentioned, I attended the National Summit yesterday here in Detroit.  I was lucky enough to attend for free as a student, but I only went to the last day.  Still, if you were able to follow my Twitter feed, you know there was some interesting and valuable conversations.  I’ll provide them again here and then move into some of my thoughts from the day:

  • At national summit #tns09 horrible signage made for an adventure. No plugs in room should make coverage spotty.
  • I wish people would get off the web 2.0 kick. That’s old news #tns09
  • Looked over and there’s a little bird hopping around in the Renaissance ballroom – bit unexpected #tns09
  • I’d be interested in a discussion about how to manage and engage different generations of workers #tns09
  • we’re in detroit and auto industry is important but we need to get beyond relating every issue back to it. Broaden your thinking #tns09
  • Jim balsillie (RIM) – few think strategically about technology – don’t get caught up in the device but what transformation it enables #tns09
  • Micheal Klein – in recession there are more needs than ever = opportunities to innovate and grow #tns09
  • Micheal Klein – marvel comics announced they are bringing back Capt America – the US needs a hero with super powers as a role model #tns09
  • I never thought I’d admit it but MS has some cool tech (surfaces, tagging, touch screen) I blame @joshholmes #tns09
  • Deborah wince-smith – son is getting engineering degree – forced to integrate multidisciplines of education to innovate #tns09
  • John mao – concept of classroom in us needs to change – we’re stuck in a system based on farming schedules – innovation in education #tns09
  • John mao – innovation is in danger of becoming the new buzzword of the century #tns09
  • Alan mulally – innovation is a process enabling technology to provide what people actually want (add value to their lives) #tns09
  • Steve ballmer – learned everything that’s important about life when he lived in Detroit #tns09 woot!
  • Aneesh chopra – need to use technology to create mashups of data, devices, & entreprenurial vision #tns09
  • Steve ballmer – bing – need to be tenacious and patient and keep up a high rate of innovation for the long run #tns09
  • Steve ballmer is really passionate that patience, investments for long term and education are key to sustaining innovation #tns09
  • Steve ballmer – lots of people here still using paper – tech hasn’t solved their problems yet #tns09

I think the idea behind this conference was brilliant – bringing together CEOs, thought leaders, business people and students to have some conversations about the issues facing us as a country.  But, I think that they could have a done a better job of encouraging conversation between audience members.  Most of the conversations were between panel members and the audience. I think it would have been awesome if they had scheduled some specific networking events – maybe even about certain issues or industries to encourage these conversations. (I’m not sure what was done on the first two days, however).  And a lunch where you were “forced” to sit down at a table with people from different industries and experience would have broken down some of the traditional barriers.  One thing I noticed is that many people did know each other, but you had cliques forming – CEOs over here – students over there – companies all together – that I think stiffled some of the truly collaborative conversations which could have been had.

They did try to encourage a conversation online on their blogs and bulletin boards.  As a student we were “required” to post at least one response to a blog and two to the discussion groups.  But this forced posting did nothing to really foster conversations.  The levels of students went from high school up through graduate level college, which doesn’t necessarily provide balanced levels of interesting ideas.  Since there were no plugs in the conference rooms and we were supposedly not allowed to use cell phones, there was very little conversation online during the actual conference (I obviously broke with the cell phone rule in order to Twitter).

Overall I think the conference was a bit of a dichotomy – foster conversations but no way to have them – old guard (executive management) and new guard (students) – Twitter and Facebook during the conference but no cell phone use – use of new media and technology but no way to use them during the actual conference.  I think the conference had a lot of value in terms of things that were brought up, but I think the conversations and engagement would have been more productive if they had taken more steps to foster more interaction during the conference.

Technorati tags: national summit, conference, detroit, strategy, business, innovation

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Sarah Worsham / Jun 18, 2009

Internet Marketing, Strategy & Technology Links – June 18, 2009

fleur120

  • Killer Facebook Fan Pages: 5 Inspiring Case Studies (Mashable)
  • Marketing E-mails Expected to More Than Double in Five Years (Advertising Age)
  • How to Find People to Follow on Twitter (Performancing)
  • Opera hoping to reinvent the Web by making browser a server (Ars Technica)
  • TweetDeck Desktop vs Seesmic Desktop: REMATCH! (Mashable)
  • TweetDeck iPhone App vs Tweetie: Twitter App Smackdown (Mashable)
  • 9 Ways to Build Your Own Social Networking Site (Traffikd)
  • Facebook Starts Testing New Version Of Search, It’s A Huge Upgrade (All Facebook)
  • TweetDeck 0.26 Delivers Solid iPhone Support and More (FAS Talk)
  • HOW TO: Conduct Live Polls via Twitter and SMS (Mashable)
  • Is Twitter The CNN Of The New Media Generation? (TechCrunch)
  • Passion versus Pay versus Profile: Blogging deal or no deal? (Performancing)
  • TheLadders.com Wins Webby Awards for Best Employment Website and Best Rich Media Advertising: Business-to-Business (Ad Operations Online)
  • Motally Announces Series A Financing for Mobile Analytics Platform (Ad Operations Online)
  • Phase 4 Of Facebook’s Systematic Attack On Twitter: The Everyone Button (TechCrunch)
  • Another Twitter Business That Doesn’t Make Money for Twitter: Pay Per Twitterer [MediaMemo] (All Things Digital)
  • Yeah, What Is A Browser Anyway? (TechCrunch)
  • OpenAmplify Opens Up To The Semantic Web Community (TechCrunch)
  • Some (More) Thoughts on Content Marketing Strategy (Social Media Explorer)
  • Socialcast Offers New Freemium Version Of Its FriendFeed For The Enterprise (TechCrunch)
  • Apple To Palm Pre Buyers: Don’t Get Used To Using iTunes With That Thing (Silicon Alley Insider)

We post links to stories about how to use the web effectively throughout the day on Twitter, Google Reader Shared or Delicious.  Also, if you have a post or link you think is worth sharing, please let us know!

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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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