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Sarah Worsham / Apr 27, 2009

Thoughts from KalamazooX Conference #kalx

kalxI attended KalamazooX over the weekend, which was a great combination of design, business, and technical presentations.  As someone who has transitioned from a programmer into marketing & strategy consulting, it was nice to see content that wasn’t just staring at code.  I believe some of the slides are up online, but here are some thoughts, not from every presentation, but from some of my favorites:

Dave Giard – Effective Customer Communication

  • Communications is a two-way street – both sides are responsible.
  • It’s important to get/give feedback early and often.
  • You need to add value for the customer – what does the customer feel adds value? – need to know this up front.
  • Weekly status of what you did, what you plan to do next week, any issues/problems.
  • A daily standup (including the client) is better.
  • The most important part of verbal communications (any communications) is listening.

James Bender – Organizational Dynamics

  • Plug into the company’s information highway (water cooler, wiki, blog, intranet, etc.).
  • Be someone in the know.
  • Evangelize yourself and your ideas (and also your team!).
  • Build coalitions.
  • Learn the right way to gripe.

Josh Holmes – The Art of Simplicity

  • The definition of simplicity from Websters includes: lack of sophisitcation, good sense or intelligence – which is how technologists often think.
  • Systems need to be designed so the user knows immediately what to do and starts doing it.
  • A simple design does not mean that the problem solved was simple.
  • Users may not see a request as complex – they just know it will make their experience better.
  • Agile is a buzzword, but it’s what techs need to be in order to solve problems.
  • The right solution is not the one other technologists understand – its the one the user does.
  • Enterprise automatically adds ten times the complexity.
  • Consumer space has solved bigger issues in simpler ways.
  • We usually don’t understand who are users are – the top 3 things they do.
  • Use the right tool for the job.
  • Solving someone’s problem adds value.

Brian Prince – 5 Easy Ways to Be More Agile

  • Be Subversive – start doing things without permission, without changing what you’re doing, help people see value.
  • Stand up Meetings – what was done yesterday, doing today, roadblocks.  Don’t solve problems – have speaking token.
  • Keep – Stop – Start Meetings – Introspectives at end of each iteration.  What should we keep doing, what needs to stop, what do we need to start doing – assign people to solve by next iteration.
  • Must – Should – Could – Won’t Priorities (from user’s view).  Keep quality and priority in the picture.  Use quality in equation always.
  • Keep users and client as close as possible (not usually the same).  Ask – share – show.  Tell stories.  Use simple planning wall.

Leon Gersing – Change

  • Make little changes until you don’t realize that you’ve changed.
  • Be open to change.
  • Know who you are.
  • Don’t let others define who you are.
  • There are 3 states in life – job, career, enjoying life – which are not always the same.  Know which you’re in.
  • Change where you work (not always the employer, but sometimes the environment, or your state of mind).
  • If nothing ever changed, there would be no butterflies.

Technorati Tags: development, code, kalamazoox, code, coding, programming

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Sarah Worsham / Apr 27, 2009

Internet Marketing, Strategy & Technology Links – Apr 27, 2009

fleur120

  • Why Email Clients Need to Change (GigaOM)
  • A Cyber-Attack On An American City (Silicon Alley Insider)
  • Android Growing Fast, But Not as Fast as iPhone (Mashable)
  • Will Twitter names and accounts become commodities? (Performancing)
  • Simple SEO Changes to Improve Unexpected Rankings (Traffikd)
  • Twitter for Business Essentials Archive (Duct Tape Marketing)
  • Facebook Pages Become the Newest Ad Platform (Mashable)
  • Yahoo Finally Kills Web 1.0 Relic Geocities (YHOO) (Silicon Alley Insider)
  • Kevin Rose Talks Digg, Ads, Dead Trees and Cool Hunters (ReadWriteWeb)
  • WordPress.com Turns On Comment Reply-By-Email Support (ReadWriteWeb)
  • Latest Twitter Bug: “Misdelivery of Direct Messages” (TechCrunch)
  • Twine Gets Google Reader Inspired Makeover (Mashable)
  • Heroku to Exit Beta, Start Charging for Cloud Computing (GigaOM)
  • iMapWeather: Where Social Media Meets Sophisticated Weather Data (Mashable)
  • Google Labs Cooks Up Two IE Toolbars (ReadWriteWeb)
  • Facebook Democracy at Work: The First Step (Mashable)
  • Pick anything–the calculus of change (Seth Godin)
  • comScore Media Metrix Ranks Top 50 U.S. Web Properties for March 2009 (Ad Ops Online)
  • 10 Small Business Lead Nurturing Tools (Duct Tape Marketing)
  • Canada Ranks as a Global Leader in Online Video Viewing (Ad Ops Online)
  • Beyond #FollowFriday: 24 Daily Twitter Memes (Mashable)

We post links to stories about how to use the web effectively throughout the day on Twitter, Google Reader Shared or Delicious.  Also, if you have a post or link you think is worth sharing, please let us know!

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Sarah Worsham / Apr 24, 2009

Heroku Out of Beta – Fast, Easy & Cheap Ruby Hosting

herokuHeroku, who we previously covered here and here, offers quick and easy Ruby hosting.  Today their service came out of beta, with a commercial, paid version of it’s service.  Web developers can focus on development, leaving deployment, hosting and scaling of the application to Heroku.  Meant to provide affordable services which easily scale, packages start around $36/month.  As the popularity of an application increase, Heroku can match demand, allowing developers to start small but scale up on the same platform.

Developers can customize their hosting by choosing database performance and size, http performance, and add-ons.  Databases start with 5MB of storage for free and run up to 20 compute units and 2 TB of storage for $1600.  Http performance, which Heroku calls dynos, representing one process of an application, and are priced by hour starting at 1 dyno for free and 40 dynos for $1.95/hour.  There are recommended amounts of dynos for each type of database, starting at 2 for the smallest, free version.  Add-ons include additional backups or crons (some are included), with wildcard domains and delayed jobs in beta, and memcaching, workling, and AMQP planned soon.

More coverage:

  • Heroku to Exit Beta, Start Charging for Cloud Computing (GigaOM)
  • Commerical Launch (Heroku)

Technorati Tags: heroku, rails, ruby on rails, ror, rails hosting, internet consulting

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Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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