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News & Notes

Sarah Worsham / Feb 5, 2009

Morning Edition – Feb 5, 2009

Sorry that some of these may not have come out as usual during the day, but here they are now! Have a good Thursday!

  • Which comes first, the product or the marketing? (Seth Godin)
  • Focus on results – NOT hits! (Jim’s Marketing Blog)
  • User friendly pricing (The Opinionated Marketers)
  • Twitter: new user quick start guide (The Bivings Report)
  • The Dangers of Being Under and Over Qualified During a Recession (Web Strategy by Jeremiah)
  • The Picture Perfect Ideal Customers (Duct Tape Marketing)
  • 13 Quick Tips to Make Your Blog STAND OUT from the Crowd (ProBlogger)
  • Web Design Tip: Using the ALT and TITLE Attributes (Addicott Web)

We post links to stories about how to use the web effectively throughout the day on Twitter or Delicious.  Also, if you have a post or link you think is worth sharing, please let us know!

Aaron Worsham / Feb 4, 2009

For 'Bleeding Edge' prepare to pay in blood

knife-edgeIf you are in software development, take a good hard look at the code you are writing right now.  If the string of Roman characters resemble Java or .Net or C/C++ then I have some wonderfully awful predictions about the next ten years of your life; That language is your scarlet letter and will follow/define you for the next two jobs you end up accepting.  That sounds bad but you are the blessed among the damned – You can and will find that next job.  For Bleeding Edgers, the road is not so well paved.

In my last job I was a Bleeding Edger.  You know one if you work with one, always looking at the latest release of the newest language to see if it has a better solution to your particular problem.   In my case as a Software Manager, being a Bleeding Edger meant an obsession with ROI in our software solutions.  Links to anything that could trim development time and/or expense filled my Delicious feed.  I pushed my team to move beyond Java’s heavy web frameworks and to adopt Rails as a rapid application prototyping framework.  We cranked out good, solid software solutions 4 times faster than our java days and I was happy.  When a project came along that could use Flash, we wrote it in Flex instead because knowing how this company worked, they’d want a desktop and an offline version in the future.  A year later we were cross compiling the Flex code into an AIR application and saving a tremendous amount of time, and we were happy.

But being a Bleeding Edger means there will be dark days to contrast the brilliantly sunny ones.   Our ROI figures were not enough to protect all of us throughout this economic upheaval and some would have to make the sacrifice for the rest.  I would like to say that, as the manager, I fell on my sword for them but that’s not really the case.  The decision never reached my level.  I was the highest compensated on the team and so I was killed by simple, cold math.  The blood spilled that day is still dripping.  It still hurts.

The software job market is a rigged system.  Heavyweights in the market put enough momentum behind enough Java and .Net and C/C++ projects that they can be considered perpetual motion machines.  A class hierarchy between Java and .Net, perpetuated by recruiters with a simple word match on a job board, stacks the deck against the Bleeding Edgers in the mainstream.  You are a Hatfield or you are a McCoy or you are an innocent bystander likely to get shot in the crossfire.  The mainstream is not a system able to help the Bleeding Edger.  Sure, there will be the occasional posting that isn’t in your location and is looking for some bizarrely specific, must have requirement that categorically eliminates all humans including the guy who originally wrote the book on the library they are using.  In the end, Bleeding Edgers need to work outside of the system.

For the young, there are no unemployed Bleeding Edgers only uncompensated open source code contributors.  If you have the ability to live on nearly nothing, working outside the system can be a very rewarding and ultimately fulfilling life choice.  For the responsibility burdened older generations, there are really only two options as a Bleeding Edger.  The first, and likely most chosen, is to re-assimilate into the collective; scrub your resume of all references to Ruby and Jython, and  Grail, prop up your sun certifications if you have them, and become a team player.  The rest of us Bleeding Edgers, the ones the economy hasn’t driven to ditch digging, will become the countries next batch of serial startup founders.  We will be easy to spot, just look for the scars.

Technorati Tags: code, ruby on rails, ROR, software, software management, software development, web development

Sarah Worsham / Feb 4, 2009

Morning Edition – Feb 4, 2009

Almost halfway through the week.  Here’s some links to get you on your way to a great day:

  • The Highly Engaged Referral (Duct Tape Marketing)
  • Lifestreams of History – How will Future Generations Look Back at Us? (Performancing)
  • Social Media Marketing FAQ (Traffikd)
  • The Social Media Echo Chamber Makes Me Not Want to Listen (Social Media Explorer)
  • AdMob Launches Ad Unit for Android Applications (Ad Ops Online)
  • How to Optimize Your Blog for Search Engines (QuickSprout)
  • Ultimate Guide to Twitter – Marketing, Tips, Best Practices & More (Web Analytics World)
  • The Goals it the Interaction (Chris Brogan)
  • The Importance of Nurturing (The Web Strategist)

We post links to stories about how to use the web effectively throughout the day on Twitter or Delicious.  Also, if you have a post or link you think is worth sharing, please let us know!

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Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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