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News & Notes

Sarah Worsham / Nov 27, 2008

Happy Thanksgiving!

turkeyexperiencelaFor those of you in the US, we hope you have a happy and safe Thanksgiving with your friends and family (for those elsewhere, have a restful weekend).

We’re spending the next few days with our own friends and family so regular posting will resume on Monday.

(photo by ExperienceLA @ Flickr CC)

Aaron Worsham / Nov 26, 2008

Why IT is not a cost center [revenue]

streamdavidnikonvscanonWe first talked about IT departments in general.  Then we looked more closely at how automation could lower the cost of running other departments, making IT a savings generating entity.  If I haven’t completely lost you as a reader by now then I think its time I wrap up this series by really pushing my luck.

IT departments can facilitate the generation of new revenue in non-technical companies, even during a recession.  Don’t let anyone tell you otherwise because there are far more examples in support of this than there are examples against.  I have worked in Telecommunication, Banking, Finance, Energy Brokerage and Publishing industries, none of which were pure tech players and yet each had found ways to let technology help them make money.  I remember working on a big trading board for an energy broker, the kind that floods traders with information as charts and graphs and video feeds, and wondering how people in the market could even do that job 20 years ago.  I came to realize that the technology didn’t make the traders job possible, it only made it easier.  But there it was, a huge symbol of IT’s contribution to the act of revenue generation in this company and I never forgot how different I felt being on that side of the equation for once.

If you read my earlier post you know that I have an altered perception of the differences between profit centers and cost centers.  Now in my earlier definition I said that a cost center was, in my opinion, an entity who’s operating expenses was not offset by the combination of allocated savings and allocated revenue.  Revenue, in the accounting namespace, is money paid to an entity through currency transactions or accounts receivable.  It is traditionally given over to sales the job of bringing in revenue for a company and most company’s accounting departments stop there with it.  Yet that is only part of the story, however.  It is a team effort when sales identifies a banking customer to upsell a new loan to by using a program written by IT for that purpose.  If sales gets all the credit and IT is just a column within overhead, then when budget reductions come it is far too easy to short sell IT and forsaken other future revenue generating opportunities.  While this argument could be levels at any department (sales wouldn’t have desks to sit on if not for office maintenance) it is a bit stronger when there is actual documented correlation between IT and sales on a project.  When that happens, it is my suggestion that companies take the time to allocate portions of future revenue related to that project to IT right in the beginning.

These project parings between IT and sales are most effective in slow markets, like the present.  When sales are good and people are busy little interest is paid to new ways to generate revenue, new markets, new tactics and so forth.  But when two consecutive quarters of negative growth sneak up on us, everyone in sales starts getting very creative.  This is the time when a good IT department can really prove their worth, though without the proper allocation that message may not reach the decision makers making the tough choices.

A quick bit about allocation itself.  It would be a compete mess to try to arrange accounting books to reflect what I am calling ‘credit’ for sales and revenue in IT.  That will never happen.  A simple reporting table that has these values stored and is accessible from any reporting system is all you need.  This method is sometimes called ‘back-billing’ in IT, though the implementation of that form is usually in the reverse,  with a much more narrow focus of time and materials being ‘billed’ to departments as a reflection of services rendered.  Better to highlight ITs strengths than to fixate on its costs.

So if you are a decision maker in your company and you are looking over your 2009 budget, I ask you to dig deep into your IT department’s past.  You may find that when times have been tough before, IT was there for you when you needed to save and they were there for you when you needed to sell.  Let’s give credit where credit due.

Photo attributed to david.nikonvscanon

Sarah Worsham / Nov 25, 2008

TweetScan for Business Intelligence

tweetscanlogoTwitter can be a powerful tool for getting your message out, but it also can become part of your business intelligence arsenal.  TweetScan can help you keep track of what is being said about your company and products and get updates via email, rss or on their website. You can scan up to five phrases for daily or weekly delivery.  Best of all, there are no ads or spam in the emails. It also can be used to check for lost replies and direct messages. TweetScan’s homepage has a keyword cloud representing hot topics on Twitter.  You can also search for specific keywords by particular users.

Using TweetScan for business intelligence may take a bit of experimentation.  Obvious keywords are your twitter username, company name and any brand names for products or services.  Less obvious keywords are those which may represent hot topics in your particular industry.  For those, try looking at industry blogs, forums and publications to see what’s hot and then use the TweetScan search functionality to see what people are saying about it.

Obviously this type of business intelligence works best if your industry has a large number of Twitter users.  But it can still be useful for keeping track of general industry topics.  Twitter’s usage is also growing fairly quickly since it easy to tweet from mobile phones, browsers and desktop applications.  From a business intelligence standpoint, it is a rich environment for research because Twitter users tend to be actively engaged in the community (even if they are only broadcasting and not interacting).

If you use Twitter for Business, please share in the comments how you keep track of conversations and important topics.

Technorati Tags: twitter, social networks, social media, internet marketing, internet consulting, internet business strategy

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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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