If you’ve decided to Twitter for your business, you may now be a bit overwhelmed with the influx of tweets. How do you filter through them and keep track of contacts and conversations that matter? TweetDeck is an excellent tool for business twittering that will bring some order to the chaos.
The genius behind TweetDeck is multiple panels that can be configured to make it easy to keep track of conversations. First you have a panel that has the feed from all the people you are following. Next there are panels for replies and direct messages, respectively. To keep track of certain people, you can create groups and quickly add anyone to a group. Lastly, to see what is hot in the Twitterosphere (Tweetosphere?), you can add a TwitScoop panel which will give you a tag cloud of the hot topics.
Managing contacts is also easy. Clicking on the name under a tweet will bring up a user’s profile right inside a panel where you can see all their information and tweets, follow/unfollow them, or add them to a group. There’s also a little plus sign under a tweet which will allow you to quickly add a person to a group.
Twittering (tweeting?) is easy with a update section that includes a way to shorten urls and add twitpics. With each tweet you have the option to retweet, favorite, direct message or reply, making having conversations a cornerstone of TweetDeck’s functionality. And using Twitter for business is all about having conversations.
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I spent the day at the Marketing Symposium at the University of Michigan’s Ross School of Business. In these tight economic times, many of the companies are spending a little more time in deciding where to allocate resources (both personnel and money), but the message that permeated all the presentations and panels was the need to innovate. Here are some thoughts on how companies are driving innovation and tying it into their marketing strategies: