This is a guest post by Cynthia Kocialski, who is the founder of three tech startups. In the past 15 years, she has been involved in dozens of startups. Cynthia writes the Start-up Entrepreneurs’ Blog and has written the book, “Startup from the Ground Up — Practical Insights for Entrepreneurs, How to Go from an Idea to New Business“.
Everything in business is a learning process and advertising is no exception. Advertising promises to reach new potential customers or create an image for your company in the marketplace. What happens when the results don’t meet your expectations, you think back about where things went wrong. [Read more…] about Hard Learned Lessons about Advertising and Small Business
It seems like everyone wants to be an entrepreneur these days — founding the next big technology startup which makes the big time. And there’s a plethora of books and resources which try to lay out all the steps so that anyone can follow them to fame and fortune. But the reality is that every business is different, not only in their products and industry, but also in the team of employees and the vision of how the company should be run. Cynthia Kocialski has been involved in more than 24 startups over the past 15 years, all of which have been acquired for almost $20 billion. In her book,