While many businesses have decided that social media is important, sometimes they don’t give it any more thought than to setup a Facebook page and a Twitter account. Unlike more traditional marketing channels (print, tv, radio), it’s relatively easy to get started with social media. However, how you communicate your marketing message, and how your audience expects you to participate are vastly different on social media than traditional media. The content you provide via social media and how you provide it can really make or break your social media strategy. [Read more…] about Content Can Make or Break a Social Media Strategy
News & Notes
Digging in the Cache – Peanut Butter Jelly Time
Digging in the Cache is a series where we go back in time to look at fun tidbits of Internet and computer history. Up this week — another annoying, yet catchy tune, complete with a dancing banana…
6 Ways to Increase Word of Mouth Referrals with Social Media
Many small businesses rely almost entirely on word of mouth referrals for new business. People are much more likely to trust a colleague, friend or relative over what a business has to say about their products or services. Social media, when used properly and consistently, can help small businesses increase referrals. Since social media makes it easier for people to connect one-to-one, it makes it easier for people to see what other people have to say about a company. Besides helping increase reputation as an expert in your field, social media also provides the opportunity to increase the conversations that people are having online about your company (which, if positive, can lead to an increase in referrals). Here are some ways social media can help increase word of mouth referrals. [Read more…] about 6 Ways to Increase Word of Mouth Referrals with Social Media