Digging in the Cache is a series where we go back in time to look at fun tidbits of Internet and computer history. Would you like to travel the world, but don’t have enough to finance the trip? What if you were willing to dance at every place you visited, record it on video and post it on the Internet? Well, that’s exactly what Dancing Matt did…
News & Notes
Targeting Ads Without Stalking Customers
Unfortunately, most customer retargeting today is done by blunt force. Targeting companies simply serve ads to consumers who might be interested based on demographics, click behavior and browsing history. They hit these same consumers with the same ads for days on end as they travel around the web.
But there is another way. It involves using data modeling and predictive analytics to do real-time precision targeting. With the newest ad targeting methods, you can reach highly-specific audiences such as “middle-income people in northeast Michigan in the immediate market for designer gravestones,” or “owners of English Bulldogs whose pets have arthritis and are looking for warm dog booties.” – HOW TO: Target Ads Without Stalking Customers on the Web
15 Sources of New Content for Your Social Media Strategy
Producing content on a consistent basis seems to be one of the biggest holdups for many businesses attempting to use social media. Coming up with new ideas for content doesn’t have to be difficult, though. Here are some sources to check out:
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