Social discounting sites like GroupOn, Living Social, Facebook deals, etc. are all the rage. Consumers love a great deal and businesses get more traffic. Win win, right? Maybe. Have you thought about how more traffic might affect your current customers? What about the costs of the extra traffic? And what message are you sending to your customers about the value of your products? Before you decide to use one of these sites to drive short term traffic to your business, you should consider some of the long term effects… [Read more…] about Caution! What value message are you sending with Groupon?
News & Notes
Digging in the Cache – Will It Blend?
Digging in the Cache is a series where we go back in time to look at fun tidbits of Internet and computer history. Will It Blend? is up this week. If you’ve ever doubted that word of mouth marketing (viral marketing) could work for boring products like a blender, then Will It Blend? is proof that clever marketing can work for just about any product. Will It Blend? is a series of videos demonstrating a Blendtec blender attempting to blend various unusual items (iphones, glow sticks, golf balls, marbles, etc.) in order to show off the power of the blender. While the videos are fun and campy, they ultimately prove the strength of the blender (which is more expensive than many blenders you’d find at retail stores). [Read more…] about Digging in the Cache – Will It Blend?
Help Support NextGen Tech Women #ngtechwomen
In order to help raise funds for the National Center for Women in Technology’s 2011 and their Award for Aspirations in Computing, which recognizes young women in high school for their computing-related achievements and interests, today online social media and technology communities will seek to raise $25,000 by reaching out to their networks. The NCWIT Award for Aspirations in Computing generates visibility for these women in their local communities and encourages their continued interest in computing, while also attracting the attention and support of educational and corporate institutions.
[Read more…] about Help Support NextGen Tech Women #ngtechwomen