The market is flooded with books that try to tell you how to use social media for your company. Most have pretty good ideas, but when it comes to implementation, it can be difficult to figure out how to apply all these ideas to YOUR organization. Scott Klososky’s book, Enterprise Social Technology, is the most comprehensive book I’ve read so far to help organizations roll up their sleeves and start using social media. Scott already assumes that you understand the basics of social technologies (what Twitter, Facebook and blogging are) and instead helps you understand how to set attainable goals, build an internal team to tackle strategy and implementation, and how to measure results (my kind of guy!). While the book is jam-packed with great information, I want to focus on the chapter on integrating social media with the rest of your web presence…. [Read more…] about Book Review: Enterprise Social Technology by Scott Klososky
News & Notes
Business, Media & Innovation the Future of the Midwest #fmw11
Last week I attended the FutureMidwest conference here in Detroit (at least on Thursday, Friday I was graduating from the Stephen M. Ross School of Business at the University of Michigan — more on that later this week). FutureMidwest is now in its third year and features speakers from around the country giving their insights on “‘what’ [attendees] should expect to see in the coming years and ‘how’ to successfully capitalize on the trends with marketing and business strategies”. This year FutureMidwest was downtown Detroit hosted at the historic Eastern Market, which in itself was important, and gathered attendees from around the region. [Read more…] about Business, Media & Innovation the Future of the Midwest #fmw11
Digging in the Cache – Clarus the Dogcow (says Moof!)
Digging in the Cache is a series where we go back in time to look at fun tidbits of Internet and computer history. This week I want to introduce you to one of my favorite computer icons (pun intended) — Clarus the Dogcow, who is a bitmapped image created by Susan Kare for Apple back in 1983 as part of the Cairo font (originally as a dog). Fonts are created on a very small scale, so when the image was increased in size for use in a page setup window to show orientation, it became less clear if it was a dog or a cow. [Read more…] about Digging in the Cache – Clarus the Dogcow (says Moof!)