Software Development Management
Ken Burbary, Vice President – Group Director of Strategy & Analysis at Digitas, posted this great presentation on digital insights & analytics, about what sorts of things you can measure online and what you can learn from those measurements. The presentation also includes some tools to help with various measurements (some of which are free or low cost).
How do you measure your digital marketing tactics & strategy?
As I said yesterday, social media is NOT one size fits all, especially sites like Facebook, which can be very difficult to get engagement from people more interested in chatting with friends or playing games. Having conversations and engaging with customers is one of the most difficult aspects of social media for many companies (who are used to just promoting and advertising). Engagement for B2B companies can be even more tricky, with layers of customers and little direct connection to end-customers. Here are examples of 2 B2B companies that are doing a great job of engaging with their audience (disclosure: both are clients, but are responsible for their own Facebook engagement). [Read more…] about 2 Examples of Great B2B Engagement on Facebook
Still thinking about whether it makes sense to change your marketing from traditional channels like print to digital and social channels? HubSpot has some great statistics, as well as tips for how to transform your marketing in this presentation: