News & Notes

LeadFormix recently put together a study on the recent Google algorithm changes on their B2B clients. LeadFormix is a cloud-based Marketing Automation platform that helps identify and create sales opportunities by measuring website visitor intent. Their report is based on search traffic data and Google keyword position data gathered for some of their clients. They’ve found that:

• The change in Google’s algorithm generally has worked in favor of B2B companies.
• Google has rewarded websites that have relevant and useful content by improving their rankings in the search results. There is a definite possibility that even more improvement will come in the near future.
• For most of the companies in this report, their website traffic either improved or remained constant.

You can view the full report here.

If you’re a B2B company, what changes have you seen in your Google traffic?

Hopefully you’re aware of the awesome people in your network that really dig what you do and share it with people in their own networks. Have you stopped to send them a personal thank you lately? I occasionally share links from Practical eCommerce, where I also used to guest post fairly frequently. Several times they’ve not only noticed that I’ve shared their posts, but also that sharing their posts on StumbleUpon has sent them quite a bit of traffic. Sure, they put out some great posts, and they’ve shared some of my stuff too, but sending me a direct message on Twitter as a personal thanks made me smile. Just recognizing and saying thank you to people in your network goes a long way to building strong relationships that can only help you out in the long run.

(image by Jon Ashcroft, on Flickr)

Since everyone is fixated on increasing their audience online, I thought I’d run through some of the general methods with their advantages and disadvantages. Obviously, there’s always a trade-off between time, money and effort, as well as how the methods can affect your brand image down the line. So while you may be able to pay for 1,000 new fans in a month, none of them may care what you have to say. Just be aware of what you’re getting yourself into… [Read more…] about 4 Ways to Increase Your Audience Online