News & Notes

ROI gets thrown around a lot in marketing circles. You can’t measure it. You can. Blah blah blah. However, as any finance major will tell you, ROI (return on investment) has a very specific meaning. Stefanos Karagos reminds us what ROI is and how it can be measured in social media. I know I posted a presentation yesterday, but this one really is important enough to see asap. Thanks to Brandon Chesnutt for posting the link to this presentation.

It’s no secret that companies are trying to leverage social media to sell things. The trick is in figuring out how to social networks as something more than another promotional channel. Social commerce (online) is still relatively new and companies are still trying to figure things out. Lora Cecere and Jeremiah Owyang from the Altimeter Group recently gave a webinar on some of their research findings about social commerce: