You may think improving your website or your point of sale system or even your after-sales service will help increase your sales. They most likely will. But there usually are more places that customers (and potential customers) interact with your brand (touchpoints). Ignoring these other customer touchpoints may counter-act the good you’re trying to do.
[Read more…] about Increase Sales by Improving Customer Touchpoints
News & Notes
Stand Out with a Custom Facebook Page
Facebook! Facebook! Facebook! With so many people spending so much time on Facebook, businesses are clamoring to get a Facebook page set up to get in front of all those eyeballs. While people spend time on Facebook primarily conversing with friends and family, some companies have had luck attracting some attention by customizing their pages. All sorts of integrations can be done with other content and social networks in order to increase engagement. Let’s look at a few:
[Read more…] about Stand Out with a Custom Facebook Page
Help Mothers & Girls – Laptops for Ladies
Girls in Tech Detroit (I’m on the board) is running a charity drive, Laptops for Ladies, this holiday season to collect laptops for mothers at Lighthouse and girls in the Detroit Public Schools District via Reality Check Detroit. Our goal is to inspire these ladies to see the value in literacy, art and technology, as well help them to get the skills they need to have rewarding and sustainable professional careers.
If you have any used or new laptops you’d consider donating, there are drop-off locations throughout metro Detroit. All laptops are completely erased and re-imaged with a fresh operating system.
If you don’t have a used laptop, but would still like to help, please consider giving a charitable donation to help with the purchase of laptops.
Lighthouse and Reality Check Detroit are non-profit organizations and all donations are tax deductible.
Thanks for your help!