Dec
16
2011

Excerpt from Phil Simon’s The Age of the Platform

I’ve been reading The Age of the Platform: How Amazon, Apple, Facebook, and Google Have Redefined Business (affiliate link), which is about how “the Gang of Four”, Apple, Amazon, Facebook & Google, have successfully built platforms which allow them to leverage new products and technologies in ways not previously possible. When we look at an amazing successful product, say Apple’s iphone, we recognize it’s sleek and intuitive design, but it’s also the platform of the App Store which has allowed Apple to provide more applications than they could develop, while profiting from the increased value that having those applications provides.  In his book, Phil Simon, discusses each of the four companies, and also talks about ways to build platforms to help your company succeed.  Here’s an excerpt from the Introduction of the book: [Read more...]

Sep
06
2011

Book Review: Startup from the Ground Up: Practical Insights for Entrepreneurs by Cynthia Kocialski

It seems like everyone wants to be an entrepreneur these days — founding the next big technology startup which makes the big time. And there’s a plethora of books and resources which try to lay out all the steps so that anyone can follow them to fame and fortune. But the reality is that every business is different, not only in their products and industry, but also in the team of employees and the vision of how the company should be run. Cynthia Kocialski has been involved in more than 24 startups over the past 15 years, all of which have been acquired for almost $20 billion. In her book, Startup from the Ground Up: Practical Insights for Transforming an Idea into a Business, Cynthia fully realizes that there isn’t some golden set of rules that anyone can follow to be successful, but she does provide tips and information that can be used by any business to help develop their own path. [Read more...]

Aug
25
2011

Book Review: Nothing to Lose, Everything to Gain by Ryan Blair

Nothing to Lose, Everything to Gain by Ryan Blair is the story and business insights of a self-made serial entrepreneur, who went from being a gang member as a kid (including serving time in juvenile prison) to making millions in his early 20′s. Sounds intriguing. The book is billed as not only inspirational, but also a guide with a road map to help others become successful entrepreneurs. When I was asked to review the book, I agreed thinking it would be a good story if nothing else. [Read more...]

Jul
07
2011

Book Review: The New Small by Phil Simon


Technology can be the determining factor any business, but especially for small businesses where budgets are much tighter and much can be gained from cost savings or making processes more efficient. Phil Simon calls small companies who know how to use technology to their benefit “The New Small”. In his book, The New Small: How a New Breed of Small Businesses Is Harnessing the Power of Emerging Technologies, Phil not only discusses how small businesses can use technology as a competitive advantage, he shows you how companies are already doing it (and are adopting new technologies much faster than larger companies).  Almost every chapter includes a case study on how an actual small business is using (and has used) technology to build their company and expand further than they thought possible. [Read more...]

May
04
2011

Book Review: Enterprise Social Technology by Scott Klososky


The market is flooded with books that try to tell you how to use social media for your company. Most have pretty good ideas, but when it comes to implementation, it can be difficult to figure out how to apply all these ideas to YOUR organization. Scott Klososky’s book, Enterprise Social Technology, is the most comprehensive book I’ve read so far to help organizations roll up their sleeves and start using social media. Scott already assumes that you understand the basics of social technologies (what Twitter, Facebook and blogging are) and instead helps you understand how to set attainable goals, build an internal team to tackle strategy and implementation, and how to measure results (my kind of guy!). While the book is jam-packed with great information, I want to focus on the chapter on integrating social media with the rest of your web presence…. [Read more...]

Mar
07
2011

Review: Sprout Social for Social Media Management & Measurement

Social media management and measurement can be some of the most difficult tasks for any business. Moreso for small businesses which may have difficulty finding tools that give enough information at an affordable price. If you use Twitter, Facebook and LinkedIn, Sprout Social can provide some very valuable measurements and insights. Let’s take a closer look… [Read more...]

Feb
21
2011

Review: Topsy Social Analytics

Topsy is a real-time search engine for the web that also provides nice information about what’s trending in real-time. A hidden gem is their Social Analytics which allows you to compare up to 3 different queries over time (in graphical format) for mentions.  Topsy only includes mentions that are what they call “significant and valid,” meaning they take out bots and only include posts that have a link or have been passed on. Topsy’s Social Analytics will definitely be on my regular list of tools. Here’s a closer look…
[Read more...]

Nov
19
2010

Review: Shoeboxed.com – Get Organized

With Shoeboxed.com (affiliate link), businesses can organize paper documents like business cards, receipts and bills. Just mail in your documents in a special pre-paid envelope and Shoeboxed will process, digitize the records and send back the originals. Each document is verified by a human and then the information is available online through a secure website where it can be managed, organized and exported. Shoeboxed let me try a free trial of their Classic plan by sending an envelope of business cards and a few receipts. Here are the results…
[Read more...]

Nov
03
2010

Review: Real-time Social Media Monitoring with Social Mention

Keeping up on what’s being said about a company or brand can be difficult with so many different channels. It’s even more challenging when people expect real-time responses via social media to problems and issues. A lack of response when there’s a problem can be more harmful than the problem. Social Mention makes it easy to monitor, not only what’s being said, but also who is saying and what the general sentiment is towards the company or brand.
[Read more...]

Oct
19
2010

Klout Adds Facebook to Influence Measurement

Klout recently added Facebook into its influence measurement (which previously was looking mostly at Twitter). Even after recalculating my Klout score from time to time, it didn’t move from my initial score until I added in my Facebook profile. The Facebook integration still doesn’t look at any fan pages (just your profile), but does provide some useful information. After my previous review, my complaint about Klout using only bit.ly’s data for clicks on links is still an issue — if you don’t happen to use bit.ly to shorten your links, Klout has no data about them, and this may negatively affect your influence score. Let’s look at what information the Facebook integration has added….
[Read more...]