Technology can be the determining factor any business, but especially for small businesses where budgets are much tighter and much can be gained from cost savings or making processes more efficient. Phil Simon calls small companies who know how to use technology to their benefit “The New Small”. In his book, The New Small: How a New Breed of Small Businesses Is Harnessing the Power of Emerging Technologies
Book Reviews
Book Review: Enterprise Social Technology by Scott Klososky
The market is flooded with books that try to tell you how to use social media for your company. Most have pretty good ideas, but when it comes to implementation, it can be difficult to figure out how to apply all these ideas to YOUR organization. Scott Klososky’s book, Enterprise Social Technology, is the most comprehensive book I’ve read so far to help organizations roll up their sleeves and start using social media. Scott already assumes that you understand the basics of social technologies (what Twitter, Facebook and blogging are) and instead helps you understand how to set attainable goals, build an internal team to tackle strategy and implementation, and how to measure results (my kind of guy!). While the book is jam-packed with great information, I want to focus on the chapter on integrating social media with the rest of your web presence…. [Read more…] about Book Review: Enterprise Social Technology by Scott Klososky
Book Review: The Skinny on the Art of Persuasion by Jim Randel
Persuasion is a skill required for success in, not only business, but life in general. If you have ideas you want to get across, you need to persuade others that they are good ones. Persuasion comes in especially handy in marketing and sales, since you’re trying to persuade someone to buy from you. Jim Randel has written a book, The Skinny on the Art of Persuasion: How to Move Minds
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