I just finished reading Gary Vaynerchuk’s new book, Crush It!: Why NOW Is the Time to Cash In on Your Passion
(amazon link), and I wanted to share my thoughts with you via video:
I think this is a great book to read if you own a business and are wondering how to use social media.
Have you read this book? What do you think?
If you’re interested in reading the book, here’s the link:
- Buy the book: Crush It!: Why NOW Is the Time to Cash In on Your Passion
(Amazon link)
About Gary, from his blog, http://garyvaynerchuk.com:
Gary Vaynerchuk has captured attention with his pioneering, multi-faceted approach to personal branding and business. After primarily utilizing traditional advertising techniques to build his family’s local wine business into a national industry leader, Gary rapidly leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, his video blog about wine. As his viewership swelled to over 80,000 a day, doors opened to a book deal, several national TV appearances, and a flurry of speaking engagements around the world. Gary’s dual identity as both business guru and wine guy has made him the “Social Media Sommelier.”
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Most marketing textbooks are hundreds of pages long and are filled with term definitions that hardly anyone remembers. When it comes to implementing a marketing strategy, it’s difficult to remember the 4P’s (or 5 or 6 or whatever you follow) so it’s hard to put together a strategy that will work for the particular product/brand/company. Businesses are hungry for information on how to market effectively and this book takes a hands-on, step-by-step, easy-to-measure results approach to creating a marketing strategy that has been proven to work even at very large companies. 
(Amazon affiliate link) fills the need for a book anyone can use to create an effective marketing strategy.
(Amazon affiliate link) wasn’t a stretch. I had heard a lot of good things about it, so I figured it would be a good read while I was up north at the cabin relaxing.