Most marketing textbooks are hundreds of pages long and are filled with term definitions that hardly anyone remembers. When it comes to implementing a marketing strategy, it’s difficult to remember the 4P’s (or 5 or 6 or whatever you follow) so it’s hard to put together a strategy that will work for the particular product/brand/company. Businesses are hungry for information on how to market effectively and this book takes a hands-on, step-by-step, easy-to-measure results approach to creating a marketing strategy that has been proven to work even at very large companies. Marketing Management: The Big Picture
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In December of last year we decided to move our blog from a hosted WordPress to WordPress.com (abbreviated as WP.com). I wrote about the advantages and disadvantages in the post 
(Amazon affiliate link) wasn’t a stretch. I had heard a lot of good things about it, so I figured it would be a good read while I was up north at the cabin relaxing.