As more and more consumers start using social media to talk about companies, it becomes even more important for those companies to try to keep track of what is being said. Social media has increased the use of the web in terms of having real-time conversations (which used to happen mostly via instant messaging). Now customers can start talking about something immediately and companies often need to respond quickly to preserve their brand. Sency provides a window into the real time web and what is being said.
Reviews
Review: WordStream’s Free Keyword Tool
WordStream offers a paid keyword and seo tool, which they’ve recently updated with some new features (integration with Google Analytics and their free keyword tool, analysis based on different traffic sources). I’m taking a look at the paid keyword tool for a separate review (and to see if we want to use it), but WordStream also released a free keyword tool back in September that I thought I would take a look at. I mostly use Google AdWord’s tools currently.
Video Book Review of Crush It! by Gary Vaynerchuk #crushitbook
I just finished reading Gary Vaynerchuk’s new book, Crush It!: Why NOW Is the Time to Cash In on Your Passion
(amazon link), and I wanted to share my thoughts with you via video:
I think this is a great book to read if you own a business and are wondering how to use social media.
Have you read this book? What do you think?
If you’re interested in reading the book, here’s the link:
- Buy the book: Crush It!: Why NOW Is the Time to Cash In on Your Passion
(Amazon link)
About Gary, from his blog, http://garyvaynerchuk.com:
Gary Vaynerchuk has captured attention with his pioneering, multi-faceted approach to personal branding and business. After primarily utilizing traditional advertising techniques to build his family’s local wine business into a national industry leader, Gary rapidly leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, his video blog about wine. As his viewership swelled to over 80,000 a day, doors opened to a book deal, several national TV appearances, and a flurry of speaking engagements around the world. Gary’s dual identity as both business guru and wine guy has made him the “Social Media Sommelier.”
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