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Archive for the ‘SEO’ Category

We’re an Internet company, so we’re on the nets pretty much all the time.  Many of the tools we use every day and couldn’t work without are web-based.  We thought we’d share them and find out what you use and like.
Analytics, Statistics & SEO (oh my!)

HitTail
Google Analytics
Google WebMaster Tools
FeedBurner
Website Grader
Twitter Grader
WHOIS
SEOQuake

Firefox plugins/clients

SEOQuake
Firebug
Web Developer
FireFTP
Delicious

Productivity

Gmail
Google Docs
Google Calendar
Remember [...]

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There is a term we used to throw around the publishing desks back in the day.  If we had a new branded product or publication we wanted to create, the first  bullet point on the ToDo list was to find out if the name it was ‘Google Safe’.     For us, ‘Google Safe’ meant the [...]

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Google Now Indexes Scanned Documents

Google has announced that it will now begin including scanned documents in its search results – a feat that requires an immense amount of processing power and advanced image recognition technology. Unlike standard text documents, scanned files don’t contain any text data that Google’s spiders can index. Instead, Google has employed Optical Character Recognition (OCR) [...]

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As we’ve been discussing, sometimes businesses get caught up in the need to increase traffic to their website.  This “traffic” often equates to the number of visitors to a website or the number of total pageviews.  But, as Traffikd discusses, there often is an opportunity to increase the time on the site and the number [...]

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Many business owners get caught up with the need to increase traffic to their business website in order to increase sales and/or revenue.  Increasing traffic to your website may or may not help increase sales depending on who the traffic is (whether they are potential customers).
Sales from a website are based on the number of [...]

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If you have a business that only operates locally, spending time and effort on SEO and marketing practices that go out to a national or international audience is probaby a waste of time.  Most SEO and Internet marketing techniques focus on driving as much traffic as possible, casting a wide net.  Techniques for local SEO [...]

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I was speaking with a client today who said his previous SEO company asked him for 20 keywords and got his website on the front page of Google for all of them.  But he still hadn’t seen his traffic go up, nor seen any leads from the experience. I think this provides a very important [...]

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One way to increase the awareness of your products and services (and your brand) is to have your website and/or blog content show up on social networking sites such as Digg, Newsvine, Del.icio.us, etc.  Users of these social networks will hopefully discover your useful content and visit your site – possibly becoming returning visitors and [...]

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Where are the people I’m trying to reach?
This is also an important question because there are a limited number of hours in the day and we need to put our efforts into what makes sense for our business.  Just because you heard about MySpace in the news doesn’t mean that your audience of roofing contractors [...]

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Google Shares Their Ranking Philosophy

Google shares their ranking philosophy, which is used in many of their products, including News, Images, YouTube, Maps, and, of course, Search.  Their philosophy breaks down to:
1) Best locally relevant results served globally.
2) Keep it simple.
3) No manual intervention.
- Official Google Blog: Introduction to Google Ranking
What does this mean for your business website?
Best locally [...]

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You may have heard that websites built in Flash or as Rich Internet Applications (RIAs) are invisible to search engines and are not a great idea for search engine optimization (SEO). This is not entirely true as sites which are built properly may enable search engines to reach a great deal of their content. [...]

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DIY SEO – Hubspot

As Dharmesh Shah said in our interview, HubSpot sells a product, not a service, and intends on giving small businesses the tools they need to do their own search engine optimization (SEO).  HubSpot Inbound Marketing System has a three step approach:

Qualified Traffic – Traffic is nice, but if the visitors to your website are not [...]

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