Software Development Management
Everyone gets caught up in how many fans, followers, visitors, commenters, etc. they have for their brand. What do these numbers actually mean? Are businesses getting caught up in a numbers game instead of understanding what their customers need and want? Some thoughts from Brian Solis & Chris Beck.
What do you think?
Competitive analysis is important to any business strategy. Knowing what your competitors are doing and how they’re pricing and marketing their products will help you figure out how to market your own products. Luckily, there are many online tools that can help you get a look (or spy) on what your competitors are doing.
[Read more…] about 14 Ways to Spy On Your Competition
I’m often asked what KPIs (key performance indicators) are the most important for understanding how a business is doing online. My answer is always “It depends.” There’s not a set of KPIs that works for every business. Choosing the right KPIs for your business means understanding your business, your goals and what you’re trying to do online. KPIs are the metrics which tell you whether you’re moving closer towards your goal and objectives (see KPIs vs Metrics for more details).
[Read more…] about Choosing the Right KPIs for Your Business