Software Development Management
Many business websites are little more than brochures online. Businesses have websites because they feel they have to, but a business website can be a powerful lead and sales generator. We’re going to talk about some Quick Fixes that you can use to improve your website right away, and then we’ll go through some simple analytical techniques that you can use to find what needs fixing, and determine which fixes will have the most impact on your bottom line.
Twitter Analytics – Why, What & How to Measure Your Efforts on Twitter with co-host Dave Peckens.
Show notes. Here are the links we discussed in the podcast:
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I gave a talk on how to use the keyword and search engine insights for your website to build a community at FOLIO:SHOW 2011 earlier this month. The great thing about digital content is that we have so much data about how people are getting to it, sharing it and using it. We can use this data to create content & products that our audience actually wants, leading to higher revenue streams.