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Simple is Good

simpleSarahJaneI had a chance to listen to Josh Holme’s talk The Lost Art of Simplicity at the KalamazooX Conference, which I covered here.  It’s a great talk, and if you get a chance to listen to it, I encourage you to do so.  Josh recently posted his slides from the talk, which are worth a peek.

I think all of us – designers, programmers, marketers, businesspeople, consumers… get caught up in complexity.  In making our products, our businesses, our websites, our lives complex.  Often I think we believe that people won’t pay for simple.  We need to add lots of features, lots of value-adds, lots of freebees.

If we take a few minutes to look at some of the most successful products, we see that they are inherently simple.  The Apple iPod.  The Sony Walkman. In their design.  In their features.  In how easy they are to use.

Simple is not easy.  It can be very difficult to make these as simple as possible.  But simple is a delight to use, too look at, to be apart of.

How can you be simple?

(photo by Sarah Jane)

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On a Crusade Against Drop-Down Menus

crusadepuroticoricoAnyone who worked with me at the publishing company will know that I am completely (almost) against using drop-down menus on websites.  Why?  Well there are lot’s of reasons…

They’re cool

I hate using anything because it’s cool.  If you have a business reason for using something, that’s one thing, but using something because it’s cool, just isn’t.  Most things that are used for this reason are annoying and quickly become yesterday’s fad.  Besides, you’re running a business, not trying to join a high school clique.

They don’t work well

While this problem has improved, many sites still don’t implement drop down menus very well.  They’re hard to use and clicking on just the right link is very difficult.

They don’t show up on mobile devices

This has been improved as well.  But even if they do work on mobile devices, they’re even more difficult to use than when you have a mouse.

What about people without a mouse

There are people out there using computers without mice – text readers and other devices for people with disabilities, and other devices.  Some drop-down menus will have accessibility for people with keyboards or other devices, but often this is forgotten.

They’re a crutch

In order to properly (if there is such a thing) use drop down menus, information needs to be organized in a way that makes sense.  There needs to be some sort of hierarchy.  Most sites that use drop down menus don’t have a true information hierarchy, they just use cute titles that only make sense to the designer or marketing guy.  And there’s almost always a bunch of pages that don’t fit anywhere and are thrown under a Misc. heading – not very helpful.

It’s hard to find things

People are much faster at scanning a page than mousing over menu items to see what’s in them.  While your drop downs may seem like they’re saving time, they really are causing seconds of time for every use – that really adds up.

They’re annoying

I don’t know how many times I’ll go to a site with drop down menus and my mouse will happen to be over one of them.  All of a sudden a menu pops up when all I’m trying to do is read an article.  Now I have to take the time to move my mouse so I can do what I came to the site to do.  Or, I’ll be trying to navigate through a site but I can’t seem to get my mouse in the right place to keep the menu open long enough to click on the text – it can be pretty trying to click on a small word just to go to another page.

They’re a fad

For the most part, large sites have started to go away from drop-down menus (yay!).  They’ve found that people can scan through a long list of links much faster than they can hunt through different drop-down menus.  Having all the major links on a page means that it’ll be easier for people to find other reasons to stay on your site, instead of leaving or clicking off.

(photo by puroticorico)

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Splash Pages – Thumbs Up or Down?

splashsergiotudelaNow, I have to agree with Todd Zeigler over at The Bivings Group – normally I hate splash pages, especially as a user.  But as Todd said, they seem to be extremely useful for collecting information (usually emails).  It seems that sometimes you have to be a bit obnoxious for people to actually give you their information.

However, I want to insist that splash pages need to be used for one purpose – and one purpose only – collecting information from site visitors – getting them to sign up for your service, newsletter, whatever.  They should NOT be used for a pretty flash movie or some other annoyance that serves no real purpose other than to annoy everyone.  I don’t care if you spent a lot of money on that supposedly cool introduction.  If you’re not using it for a real purpose, don’t do it.  If you’re going to annoy your visitors, at least do it for an actual purpose – collecting information for a specific reason.

I also have to agree with Todd regarding the implementation of a splash page:

If you are going to deploy a splash page, please, please, please set it up so that a user only sees the page periodically. We usually set it up so that users who do not sign up see the page every two weeks or so. Also, make sure to set it up so that if users have already signed up for your email list they never see the splash page again. These steps will minimize the disruption to users who visit your site frequently.

(photo by sergio tudela)

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