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Google Wallet Makes It Easier than PayPal to Send Money

May16,2013 By Leave a Comment

Google Wallet Logo

Google Wallet Logo (Photo credit: Wikipedia)

So far Google Wallet has been on the sideline.  Well, it just got the call from the coach to check into the game.  Google is rolling out integration between Gmail and Wallet which means that getting and sending money may soon be as easy as sending an email.  This could have far reaching impact on eCommerce — think about selling products or services without having to setup an eCommerce website… Meet a client for lunch, get paid on the spot.  Obviously there are products like Square that provide mobile payment services, but they are a separate application and signup.  I wonder how close we are to the demise of credit cards — could be good for financial security — as long as you have a good Gmail password.  What about security in terms of phishing schemes…. Should be very interesting to see how this all pans out.

What do you think?

In the coming weeks and months, a dollar sign will start popping in Gmail accounts of people who already use Google Wallet, and a quick click lets users define the recipient and the amount they’d like to send along as an attachment. Since all of these transactions run through Google Wallet, the usual caveats are in place — sending funds from a connected bank account is totally gratis, but those who prefer to pay with credit or debit cards are subject to an additional 2.9 percent fee tacked on. You also need to be over 18 to take part in the funding fun, though. – Google Folds Wallet Support Into Gmail So You Can Send Money As Attachments (TechCrunch)

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Filed Under: eCommerce, News & Notes, Strategy

Learn about image monetization (part 2 of 3) in Future of Publishing

Mar30,2012 By 1 Comment

Last week’s Future of Publishing episode was the first part of a series of episodes about image monetization. The producers split the interview into more than one part so that it wouldn’t have to be watered down. Here’s part two:

Part 2 highlights

  • People don’t click on display ads anymore…
  • The way around this is to put ads within the content…
  • Interactive, in-content image ads are very effective in producing revenue for publishers!

Future of Publishing is sponsored by VigLink. Be sure to Like Future of Publishing on Facebook!

Filed Under: eCommerce, Social Networks

Social Commerce – What is it, Who’s Doing it, How can You?

Feb24,2011 By Leave a Comment

Yes or No?Another one of the buzzwords that gets thrown around quite a bit is “social commerce.” Like most of these buzzwords, the practice itself isn’t necessarily new. People have been using socializing to sell things since they first started trading. But new tools have allowed companies to extend socializing to bring much more value to their customers (and their bottom line). Let’s take a look at what social commerce means with today’s tools and marketplace.
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Filed Under: eCommerce, Marketing, Social Media, Strategy

Using Social Media to Understand Your Customers

Jan13,2011 By Leave a Comment

nellie mckay:identity theftOn the flip side of yesterday’s post, Why Understanding Your Customers is Vital to Your Social Media Strategy, social media can also be an extremely powerful tool for understanding your customers. Before the wide-spread use of social media, companies would have to spend thousands of dollars on having market research, surveys, studies, etc. done so they could understand what their customers wanted and were willing to pay for. This pretty much left any type of customer or market research in the hands of large companies who could afford to pay for the information. With social media you’re able to gather much of this information directly by finding, listening and asking your customers online.
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Filed Under: Content, Design, eCommerce, Marketing, News & Notes, Social Media, Social Networks, Strategy, Usability

Why RSS Is Still Important for Your Business

Sep14,2010 By 3 Comments

Breakfast is the most important mealIn case you missed it, there’s been some talk lately about whether or not RSS is dead. You may be wondering exactly what RSS is — RSS stands for Really Simply Syndication (sometimes just called a feed) and it’s a method for one website to send out it’s content in a way that other websites and programs can easily read. RSS feeds make it really easy for people to subscribe to your website and get updates via email or RSS readers (such as Google Reader or iGoogle). Whether or not RSS is used directly by people, RSS is still important for your business because it used behind the scenes by many websites, applications and social networks vital to your online presence.
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Filed Under: B2B, B2C, Content, eCommerce, Marketing, News & Notes, SEO, Social Media, Strategy

Is Exit Rate a Useful Metric?

Aug12,2010 By 5 Comments

ExitExit Rate measures how many people left your website from a certain page. It would seem like it would show you where people are exiting from your site so you can fix problems with specific pages.  The problem is that everyone who comes to your website has to leave at some point.  What if they came, bought something and then left?  That’s what you want them to do.  Or what if you blog daily and people come to read your latest post and then leave.  While you may prefer they spend time on other pages, if they’re loyal readers, they’ve been keeping up with your posts. So is Exit Rate useful?  Yes and no.  Let’s look at it in more detail…
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Filed Under: Analytics, Content, eCommerce, Marketing, News & Notes Tagged With: , , , , , , , , , ,

Be Ready to Respond if You Ask for Feedback

Aug10,2010 By 3 Comments

Fireman
Engaging customers is all the rage with businesses big or small. Companies are adding communities, comments and reviews to their websites to encourage feedback and conversations. This is all good.  However, if you ask for feedback from your customers, be ready to respond when they give it. Not responding is worse than never asking in the first place. [Read more...]

Filed Under: Content, eCommerce, News & Notes, Social Media, Social Networks

Sazcast Episode 27 – eCommerce & Social Media with Joe Minock from Adrenaline Commerce

Jun3,2010 By 2 Comments

sazcastlogo250eCommerce and social media with guest Joe Minock from Adrenaline Commerce. Ways eCommerce sites can use social media to engage their customers & amplify their brand. Examples of success in using social media to promote an online store.

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Filed Under: eCommerce, Marketing, News & Notes, Sazcast

Connecting the Dots Between Twitter and The Sale #smcd

Mar29,2010 By 5 Comments

I gave a talk last week at Social Media Club Detroit (smcd) on some ways to measure how all those tweets, shares posts and comments relate to achieving business goals. While measurement of social media is evolving, some companies have had success in connecting the dots between their social media and business strategies.  I discussed what these companies did as well as how business ROI can be measured and achieved with social media.

Notes from the event can be found here (thanks Nikki!). Special thanks to Portage Media Jeremiah Staes for recording and production of the video. And a thank you to the Social Media Club Detroit for putting on the event and the Detroit Public Library for hosting. If you get a chance to go downtown to the library, I highly recommend it. The building is absolutely beautiful inside and would be a great place to host an event, meeting or group.

For more information on creating a social media strategy and on social media measurement, please consider attending our upcoming online webinars (just need a web browser and an internet connection):

Filed Under: Analytics, Case Studies, eCommerce, Marketing, News & Notes, Social Media, Social Networks, Strategy Tagged With: , , , , , , , , ,

Why Don’t You Want Customers to Contact You?

Oct8,2009 By 3 Comments

customersEllievanhoutteEver done a bunch of research, finally decided to get a product, gone to the website and found the only way to contact them is through a contact form?  While eCommerce websites are usually pretty savvy about letting their customers contact them through multiple ways, normal businesses sometimes give off the “go away” vibe unintentionally.

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Filed Under: Design, eCommerce, News & Notes, Usability Tagged With: , , , ,
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