Last week’s Future of Publishing episode was the first part of a series of episodes about image monetization. The producers split the interview into more than one part so that it wouldn’t have to be watered down. Here’s part two:
Part 2 highlights
- People don’t click on display ads anymore…
- The way around this is to put ads within the content…
- Interactive, in-content image ads are very effective in producing revenue for publishers!
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eCommerce and social media with guest Joe Minock from 
Ever done a bunch of research, finally decided to get a product, gone to the website and found the only way to contact them is through a contact form? While eCommerce websites are usually pretty savvy about letting their customers contact them through multiple ways, normal businesses sometimes give off the “go away” vibe unintentionally.
Pageviews, visits, unique visitors, followers, etc. are all great ways to measure success online, but what about actions that don’t lead directly to a conversion or lead (but probably will down the line)? How do you measure actions that may lead to something important later, but there’s not a direct connection online? Assigning a value to those actions may help…
Digital Marketing & Strategy
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