Many business owners balk at the idea of making a video for their websites. They feel insecure about being on camera, or they worry that they can’t make a sophisticated animation with a voiceover. Even if you’re unsure about the process, you need to learn to incorporate video into your website. Consider these statistics about video and conversions that were compiled by DigiDay :
Personalized shopping is changing the way we find, buy and recommend products to our friends already.
But from a business point of view, what’s going to capture shoppers’ attention next?
We asked 10 founders to share what they think the future of personalized shopping holds (ecommerce entrepreneurs, listen up!). Here’s what they had to say.
- 10 Predictions About the Future of Ecommerce by Scott Gerber
What do you think?
In the coming weeks and months, a dollar sign will start popping in Gmail accounts of people who already use Google Wallet, and a quick click lets users define the recipient and the amount they’d like to send along as an attachment. Since all of these transactions run through Google Wallet, the usual caveats are in place — sending funds from a connected bank account is totally gratis, but those who prefer to pay with credit or debit cards are subject to an additional 2.9 percent fee tacked on. You also need to be over 18 to take part in the funding fun, though. – Google Folds Wallet Support Into Gmail So You Can Send Money As Attachments (TechCrunch)
Exit Rate measures how many people left your website from a certain page. It would seem like it would show you where people are exiting from your site so you can fix problems with specific pages. The problem is that everyone who comes to your website has to leave at some point. What if they came, bought something and then left? That’s what you want them to do. Or what if you blog daily and people come to read your latest post and then leave. While you may prefer they spend time on other pages, if they’re loyal readers, they’ve been keeping up with your posts. So is Exit Rate useful? Yes and no. Let’s look at it in more detail…