Engaging customers is all the rage with businesses big or small. Companies are adding communities, comments and reviews to their websites to encourage feedback and conversations. This is all good. However, if you ask for feedback from your customers, be ready to respond when they give it. Not responding is worse than never asking in the first place. [Read more…] about Be Ready to Respond if You Ask for Feedback
eCommerce
Sazcast Episode 27 – eCommerce & Social Media with Joe Minock from Adrenaline Commerce
eCommerce and social media with guest Joe Minock from Adrenaline Commerce. Ways eCommerce sites can use social media to engage their customers & amplify their brand. Examples of success in using social media to promote an online store.
Connecting the Dots Between Twitter and The Sale #smcd
I gave a talk last week at Social Media Club Detroit (smcd) on some ways to measure how all those tweets, shares posts and comments relate to achieving business goals. While measurement of social media is evolving, some companies have had success in connecting the dots between their social media and business strategies. I discussed what these companies did as well as how business ROI can be measured and achieved with social media.
Notes from the event can be found here (thanks Nikki!). Special thanks to Portage Media Jeremiah Staes for recording and production of the video. And a thank you to the Social Media Club Detroit for putting on the event and the Detroit Public Library for hosting. If you get a chance to go downtown to the library, I highly recommend it. The building is absolutely beautiful inside and would be a great place to host an event, meeting or group.
For more information on creating a social media strategy and on social media measurement, please consider attending our upcoming online webinars (just need a web browser and an internet connection):
- Crafting a Successful Social Media Strategy – Wed, Apr. 14th – 12pm – Register Now!
- Measuring Social Media Success Webinar – Wed, Apr. 21st – 12pm – Register Now!