Check-in applications like Foursquare are helpful to businesses because they can see who some of their customers are and can reward loyalty. In this slideshow, we see 10 different ways that Foursquare can be used to help your business.
Mobile
Best Ways to Market Locally: Facebook vs Foursquare vs Groupon
This is a gust post by Blake Sanders, who writes at UK broadband comparison site Broadband Expert and specializes in mobile broadband, mobile phones, and the latest in internet provider news and information.
Promotions and marketing have evolved very much over the past few years. We have seen the evolution of social media websites, discount businesses, and online incentives for customers. Advances in mobile broadband technology have brought the internet right into the hands of millions of consumers around the globe. Along with these tools, companies have found ways to entice customers to the store more frequently through price reductions, rebates, specials, etc. These new marketing tactics have enhanced sales tremendously for many businesses, even in times of a tough economy. Let’s take a look at the top approaches for marketing locally on a social level.
[Read more…] about Best Ways to Market Locally: Facebook vs Foursquare vs Groupon
Learning Strategies for Mobile & Social
Keeping up with all the changes in digital marketing can be a challenge. But all those changes are vital to keep up with if you want to have the most effective marketing and communication strategies. Changes are also different in each industry, sector, demographics, etc., so having a strategy for learning about what works for your company is key to success. Jeremiah Owyang from the Altimeter Group has some ideas about creating a learning strategy for mobile and social for your company:
What learning strategies do you use for your company?