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Mobile

Sarah Worsham / Sep 7, 2011

10 Ways to Use Foursquare

Check-in applications like Foursquare are helpful to businesses because they can see who some of their customers are and can reward loyalty.  In this slideshow, we see 10 different ways that Foursquare can be used to help your business.

Top 10 Ways Marketers can Use Foursquare from OMS 2011

View more presentations from Mike Lewis

Guest Post / Sep 1, 2011

Best Ways to Market Locally: Facebook vs Foursquare vs Groupon

This is a gust post by Blake Sanders, who writes at UK broadband comparison site Broadband Expert and specializes in mobile broadband, mobile phones, and the latest in internet provider news and information.

Promotions and marketing have evolved very much over the past few years. We have seen the evolution of social media websites, discount businesses, and online incentives for customers. Advances in mobile broadband technology have brought the internet right into the hands of millions of consumers around the globe. Along with these tools, companies have found ways to entice customers to the store more frequently through price reductions, rebates, specials, etc. These new marketing tactics have enhanced sales tremendously for many businesses, even in times of a tough economy. Let’s take a look at the top approaches for marketing locally on a social level.
[Read more…] about Best Ways to Market Locally: Facebook vs Foursquare vs Groupon

Sarah Worsham / Jun 29, 2011

Learning Strategies for Mobile & Social

Keeping up with all the changes in digital marketing can be a challenge.  But all those changes are vital to keep up with if you want to have the most effective marketing and communication strategies.  Changes are also different in each industry, sector, demographics, etc., so having a strategy for learning about what works for your company is key to success. Jeremiah Owyang from the Altimeter Group has some ideas about creating a learning strategy for mobile and social for your company:

Developing a Learning Strategy for Mobile and Social (Keynote)

View more presentations from Jeremiah Owyang

What learning strategies do you use for your company?

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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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