Software Development Management
Unless you were on vacation this week, you probably have heard that Apple announced a new update to the software that runs their mobile devices (iPhone, iPad). There are some pretty cool and intriguing changes for consumers, which create some new opportunities for marketers. Ben Gaddis takes us through the top 5 changes for marketers…
Marketers love QR codes (see example at left) because they make it easier to track offline actions. I’m not as convinced that consumers think very highly of them. They require a smartphone (or other device) with a QR scanner installed (usually free) and they have to provide some sort of value to the consumer. Often QR codes are used in conjunction with some sort of promotion or deal in order to get consumers to use them. I think there is some value in QR codes for consumers (not just for marketers), here’s an example of how they could work…. [Read more…] about How to Make Using a QR Code Valuable to Your Customers
Just like social media, mobile should be treated as one tool in your overall marketing toolbox. To use mobile properly, it makes sense to consider how your organization should use it within an overall marketing strategy. To help get you thinking about what mobile might be able to do for your company, take a look at this slide deck by Jeremiah Owyang… [Read more…] about Developing a Mobile Strategy