People don’t buy from companies. They buy from people. Somewhere along the purchasing decision a person is involved: either a friend or colleague that makes a recommendation or a good salesperson or helpful customer service or even a question answered on an online forum or network. Even online people may purchase from a company once without a human interaction, but it’s probably the person-to-person contact somewhere along the line that brings them back. People make a company what it is.
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Strategy
What Do Your Customers Need?
I run into this quite a bit – a client who wants to improve conversions on their website (which is good), but during our conversation they’ll say something like “I can’t seem to get people to pay for this” Huge warning flag! If people aren’t willing to pay for your product or service then you’re either 1) charging too much or 2) don’t fulfill a need or 3) aren’t explaining things in a way that makes sense to the customer. Upon further investigation, it often is #3, which is good, since that’s not too difficult to fix.
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Ask Sazbean: Do Twitter Giveaways Work?
Kevin from KidsDesk.net asks: Do Twitter Giveaways work? While it’s hard to get actual numbers from Twitter giveaways and contests, they do seem to work for most of the businesses that use them. Here are some guidelines and tips to avoid breaking Twitter’s terms of service and to make the giveaway work…
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