Facebook provides some pretty interesting statistics for business pages. You’ve probably seen a little box on your page (viewable only by page admins) titled Insights with a number (and some stars) for Post Quality, the number of Interactions this week and the most active country. Cool. But what does it all mean?
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Strategy
Achieve Better Results By Targeting a Niche
This is a guest post by Chris Horner, a freelance photographer.
Over the years I’ve had the privilege of talking at length with many business owners, executives, and aspiring entrepreneurs. It seems that identifying a target market is one of the hardest tasks for these folks to accomplish. I believe it’s because they try to market their wares to anyone with a pulse. (Yes I was actually told that once – word for word – from a bank executive) This results in wheel spinning, poor sales, and the business owner/exec scratching their head trying to figure out what exactly happened as they’re driving to bankruptcy court.
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A Quick Way to Improve Your Website
Wondering what to do to improve your website? Well, there’s a quick way to get started! Ask your customers! They’re the ones trying to use your website and they probably have some ideas of what can be improved if you’d just ask. Better yet, see if you can watch one try to use your website. You may be surprised at what you find.
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