It happens too often. I run into a business owner who is really excited about putting up a website or ecommerce site because they’re going to make a bunch of money in the next few months. There still seems to be this notion about the Internet that if you build it, they will come. I’m not exactly sure where this idea came from, but it’s unfortunately not true.
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There is a new way to search the web, and boatloads of users who have experienced the real time web have been impressed with the results. Traditional search engines rank sites based on relevancy. Because of this, the results don’t change a lot; a search today will reveal most of the same sites and information that were there last month. However, with companies like Twitter and Facebook having millions of users continue to post content and status updates – there is now real time content on the web which updates each second. Search engines and startups have leveraged this information to offer internet users instant access to what is happening right now.
Welcome to episode 6 of our Sazbean podcast – Sazcast. This week we discuss RSS feeds and brand loyalty.