This is a guest post by Vincent Roman, friendly web developer & programmer at VincentRoman.com.
There is always a tendency on the part of business owners and stakeholders in the design and development process of a website to simply go ahead and implement what they like or think makes sense to themselves. Of course when you implicitely understand your own business everything to do with it just makes sense, but what about to the outsider?
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As businesses, our goal is to provide something of value to our customers in return for payment (usually in cash). We’re very thankful and appreciative of our customers for purchasing from us – because we get to keep providing products and services. We take our income and in turn spend it on products and services from other businesses and so the economy works (for the most part). While we’re all in business to make money (and hopefully do something you’re passionate about), what we hope for is that we’re providing something that our customers value and are thankful for.
There’s this notion flying around in the real world that if you’re able to use a certain technology – say Twitter – you also know how to use it. What I mean by how to use it is using it in a way to accomplish some sort of goal – like increasing sales for your business. Being able to use any technology is certainly the first step in starting to understand it, but humans use technology for a purpose – and understanding those purposes (and all the ways to use a technology) requires a deeper level of understanding.