Welcome to episode 5 of our Sazbean podcast – Sazcast. We discuss social search from Google and Bing (a special thank you to Micheal Stearns – heroweb on Twitter for the topic idea), as well as entrepreneurship.
Show notes. Here are the links we discussed in the podcast:
- Google’s New Social Search Is A Big Chess Move Against Facebook (ReadWriteWeb)
- Why There’s Nothing to Fear in Social Search (ReadWriteWeb)
- Why Google Should Fear the Social Web (GigaOM)
- Quicktake: The Impacts Of Google’s Social Search (Web Strategist by Jeremiah)
- Google ‘Social Search’ Is Completely Useless (Internet Evolution)
- Given $5 And Two Hours, How Much Money Can You Make? (Silicon Alley Insider)
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We hope you’ll also join us in a week for our next episode. If you have a topic idea you’d like us to discuss, please email us at sazcast [at] sazbean [dot] com. Intro Music by: Band: Tripudio, Song: Blue monday
A lot of businesses know that using social media is important, but they’re not sure how to measure how well they’re doing or how it’s giving them business. Some effects of using social media are difficult to measure directly, since they involve building relationships and improving long term sales, but there still are some general measurements you can use to help you get a feel for how you’re doing overall: Attention, Influence & Conversion.
As business people, we often struggle with how we’re marketing or selling our products. Do they have the right features? Do our customers care about the benefits? Are they willing to pay what we’re asking? Are they getting value from what we’re doing? We spend a lot of time thinking about all these questions, but often the answer is just to ask our customers what they think.