Sometimes your customers find you online by commenting on your blog or joining your Facebook fan page. But what if you’re getting started or you’re looking to find other places where your customers hang out? How do you go about finding your customers online?
Strategy
News Flash: Selling Still Means Building Relationships
I had the honor of listening to Chris Brogan yesterday at the Detroit Chamber’s Marketing Mavericks event at the Detroit Zoo. I really like listening to people talk about social media, because it helps me come up with new ways to explain it to clients. One of the things Chris said was that selling is still about building relationships, social media is just a way to do that online.
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Why Don’t You Want Customers to Contact You?
Ever done a bunch of research, finally decided to get a product, gone to the website and found the only way to contact them is through a contact form? While eCommerce websites are usually pretty savvy about letting their customers contact them through multiple ways, normal businesses sometimes give off the “go away” vibe unintentionally.
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