Social networks are growing. Even your Mom knows what Twitter is. The time people spend online is growing and increasingly they also interact there as well. You may have clients and customers which have never interacted with your company in person, only through a website or social network. All this means that your online reputation can have an effect on your brand and company.
Strategy
The Importance of Having a Good Content-to-Ad Ratio
Posting over on Insights today, I talk about how having a good content-to-ad ratio is important to having more impact with your marketing message:
Think about the people you are most likely to follow on Facebook or Twitter or on their blogs. They probably provide you with useful information. They may occasionally promote their own products, but it’s a low percentage in the sum of the content. You’re less likely (or not likely at all) to follow someone who does nothing but tell you about their products (and what they ate for breakfest). This self-promotion is the same as ads on a website or in a magazine. It’s ok to do it, but it has to be a small percentage of your overall content for it to be acceptable (and for it to have a better impact). – The Importance of Having a Good Content-to-Ad Ratio – Sarah Worsham – Insights Group
Please join me on Insights Group for the rest of the post. I’d love to hear your comments and ideas on maintaining a balance between useful content and self-promotion.
Setting Metrics to Measure Without a Goal is a Recipe for Running in Circles
How many pageviews should my blog be getting? How many followers should I have on Twitter? What retweet percentage should I be shooting for? All of these are good metrics to take a look at, but without a goal in mind, you may find yourself running in circles.
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