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Strategy

Sarah Worsham / Sep 11, 2009

What’s In a Name?

Names are so important to people, businesses and products.  How did you come up with your business name?  Posting over at Insights Group today, I discuss some things to consider when choosing a business or product name.

insightslogoWhen you were born (or probably before), your parents considered many different names for you.  They thought about how the names flowed together, what meaning they had, and how they could be abused on the playground.  There may even be some family names or people in the family they wanted to name you after.  Names are very important.  In the case of a person’s name, it (usually) sticks with them forever.  They may get nicknames later on in life, but their name will still identify them to the world. – What’s In a Name? – Sarah Worsham – Insights Group

I hope you’ll join me for the rest of the post.  I’d love to hear how you came up with your business name.

Read the rest of the article ->

Sarah Worsham / Sep 8, 2009

Web Hosting – What Are You Paying For?

serverDeclanTMChoosing the right web hosting company can be difficult for a non-tech person.  There are so many price points, so many options, and so many features to choose from, most of which probably don’t make sense to the average person. I’ve met many people who are either paying too much or too little for a web hosting service that meets their needs.  While cheap plans are attractive, they’re not always the best choice.  Here’s some things to look for:

[Read more…] about Web Hosting – What Are You Paying For?

Sarah Worsham / Sep 2, 2009

Referrers are Not Necessarily your Competitors

competitionChrisL_AKSometimes companies get a little crazy about who links to their stuff, but linking is really the power of the web and without it, we’d just have boring text on a page.  When someone links to your site, they’re a referrer in analytics terms – they’re referring people to your site.  Sometimes this is done as a way of using your content or services for their own benefit, but if people have to get to your site to see that content or use the service, the referrer is sending people to your site.  That’s a good thing right?

[Read more…] about Referrers are Not Necessarily your Competitors

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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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