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Strategy

Sarah Worsham / Sep 1, 2009

No Matter What Numbers You Measure, It’s the People Who Are Important

peoplePinkSherbetPhotographyPageviews, visits, unique visitors, click-through rate, followers, retweets, fans, etc.  They’re all just numbers.  Numbers don’t build relationships with you or purchase your products.  People do.  So instead of getting caught up in numbers, it’s important to remember that people are important.

[Read more…] about No Matter What Numbers You Measure, It’s the People Who Are Important

Sarah Worsham / Aug 31, 2009

Protecting Your Domain Name Ideas

protectFlyheatherflyYou  have this great idea for a site and you start researching possible domain names.  When you go to buy one a few days later, you find that it’s already been purchased.  You find this strange because you’ve only told a few people about the name.  Now you have to either try to buy the domain name back or think of a new one.  Very frustrating.  If this has happened to you or you’re thinking about purchasing a domain name in the future, you should take steps to protect your ideas.

[Read more…] about Protecting Your Domain Name Ideas

Sarah Worsham / Aug 28, 2009

Helping Your Customers Through Consultative Selling

insightslogoPosting over at Insights Group today:

It used to be that salespeople would try to convince or persuade customers that they needed your product.  Often the product wasn’t a very good fit, so customers would be unhappy.  Back before the Internet this wasn’t a huge problem because customers only had limited access to other potential customers (only those people they knew in person).  With the widespread use of the Internet and online social networks, disgruntled customers can have a huge impact on potential sales.- Helping Your Customers Through Consultative Selling – Sarah Worsham – Insights Group

Always having the best interest of your customers in mind is best for the long term success of your business.  I hope you’ll join me over at Insights for the rest of the post.

Read the full article ->

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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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